CHIC2017 (Spring) Design Power Exhibition Area YINYII due to one

About designer

Zhang Hao, graduated from Tianjin University of Technology, majored in fashion design. He has served as director of several brand design and design, a number of brand planning and cooperation design studio, and a lecturer outside the school of apparel design of South China University of Technology. In 2015, she founded Shenzhen Yinyi Garment Co., Ltd. Due to a YINYI designer.

About the reason of one

At that time, I was in a bottleneck, and my career life was awkward. At that time, I thought of the word eagle wing. I also used the cursive form of my favorite master Yohji Yamamoto. At that time, my heart hoped for rebirth—such as the rebirth of an eagle. . The eagle wing is a homonym.

Because the word "no more than two" is inexplicable, simple as custom, literally comes with Zen, without any explanation.

Self-recognition is not a fashionable person. He cannot always understand the west's popularity. He can only glance at many popular trends, and at a certain age will have a different interest in his own sense of cultural belonging. Gradually we will seek the root of culture. And longing for lifestyle.

The elegant life of the East is a simple, refined and refined way of life. Listen to the wind in the summer, watch the rain in the spring, find the plum blossoms in the winter and the snow in the autumn, and wash the ink and fish to avoid the smoke. "Lightly and quietly listening to the flowers and birds"; "Spring has flowers in autumn and winter, summer has cool wind in winter and snow" ... Poetic wisdom, leisurely and natural life makes people yearn for life.

Therefore, I hope to use clothes as a medium. Express poetic life.

About the introduction of a brand

Using nature as a medium, life as a medium, exploring the beauty of life, taking clothing as the origin, connecting interesting people and things, looking for clothing and talking to the body for introspection, and making honest clothes, and exploring love and freedom. Maintain the spirit of independence, nourish the inner strength, find the beauty and poetry of life, find nature and follow it.

About materials

The love of natural materials, especially silk, is particularly good for the silk fabrics' material processes. The friendship with silk is also due to friendship and love. Silk is a fabric filled with love, silky and silky. Silky, tough, elegant, gorgeous, and light, the tens of thousands of changes in flowing silk can only be experienced in the subtleties. Silk culture even links East and West cultures. In the sea, there are many cultural stories the Silk Road can find -

About the clothes themselves

The combination of tailoring and material reflects the elegance of the garment itself. The integration of all elements of nature with modern techniques through traditional craftsmanship is also an endless source of inspiration. The four seasons embroidered the flowers of the four seasons, and traditional techniques have inexhaustible sources. The elegance of the literati in Oriental culture and the casual nature of the rivers and lakes are places that fascinate me. It is therefore hoped that the spirit of these souls will be revealed through the clothes as a medium.

Other about clothes

Apparel bondage.

Behind the glamorous apparel is the hard work of countless people in this industry chain, from plants to fabrics, from fabrics to clothes. These are the products of intensive labor under a roaring machine. Therefore, it is hoped that a good industrial ecological chain can fairly reflect the value of labor -

Fashion has always been a product of new and old, over-consumption or hard-working home ownership. It is a thing that is too unobtrusive. It is also something that I often perplex as a designer. How to continue the value of clothes and the ecological cycle of the industrial chain will be the next ideal.

Want to know more?

Let's design CHIC2017 (spring) power exhibition area!

The number one booth number is 2-X526.