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"The New 2017 Fall / Winter has a strong concept of" returning to its origin "after a period of evolution has begun, which is seen as a retrospective over the unknown, inspiring an entirely new beginning." Inheritance and Evolution " Has revealed a new and broader brand of DNA to be explored. "- camel active Creative Director | GUIDO JOHNEN Recently, camel active, an international metropolitan light outdoor casual menswear brand advocating the concept of" freedom, nature, exploration " Shanghai held in China in 2017 autumn new conference. New 2017 fall new release "Heritage Evolution" as the theme, from the city to the outdoors, from tradition to modernization, from exquisite craftsmanship to the roots of exotic peoples. This trip makes the brand DNA improved, become more presence and full of vitality. In the fall of 2017 we start a journey of discovering ourselves, which is a journey into the innermost soul. camel active Take a retro train ride through British Columbia, Canada and its largest city, Vancouver, to an ancient village at the foot of the Rocky Mountains with stunning cities, oceans, mountains, lakes and forests for a journey through time. Advocating nature, the pursuit of freedom, the courage to explore the men's brand - Camel active light outdoor leisure travel culture in the end, the American tooling clothes, the new American folk forest rangers, the military is the brand DNA modified elements are extended to the entire series of design Among them, show unique brand style and product story through unique and original scenes and shapes. Story1: 1950Workwear 1950s Jewelers 1950Workwear was modeled after the classic American workmanship of the 1850s. It was originally conceived as a casual dress that adapts to workers' work activities, and now combines relaxation, commuting and fashion, with the 1950s style setting in the early autumn. This season, tailored tailor-made truck driver jacket, long line style coat, tooling style shirt jacket, will be the type of multi-pocket pants and jogging pants and other single product, both fashion and practicality. Story2: Peace Keeper Peace Keeper introduced the autumn and winter Peace Keeper series with unique design concept and novel retro style, with casual military style, merciless and meritorious service, breaking the line of sight of the traditional war and transforming military inspiration into modern city men Outdoor dress elements, pilot waist jacket, field jackets and decorative metal elements such as the use of men's unrestrained and wild heart, come to fruition. Story3: FOLK RANGER FOLK RANGER Inspired by American national ranger clothing, designers use a variety of color fabrics to knit a piece of casual clothing that is rich in ethnic characteristics of the western United States. Combining the outdoor cutting wind and the American folk pattern embellishment , Solid cotton cloth after scratching, washing treatment, feel better. Modern Fair Isle variegated patterns, dyeing and washing techniques, combo removable long windbreaker, winter suede and lambskin, are the focus of this season's story. camel active The global headquarters is located in the famous German city of Cologne, is a commitment to urban life and nature to explore the international urban light outdoor casual wear brand. camel active adhering to the German quality, unique original style, close to the natural appearance and modern fashion make it popular around the world. After 40 years of brand history, camel active successfully meets the needs of people keen on traveling outdoors, exploring nature and pursuing a free lifestyle, leading countless urban men who love life to explore the unknown world. At this conference, camelactive Greater China management team also conducted strategic release on future brand strategy, market trends and marketing services, demonstrating the devotion of camel active in developing the field of light outdoor leisure men in China. At present, the camel active product range has covered all categories of men's and women's apparel, footwear, bags, accessories, watches and eyewear, and has opened 11,000 stores in 50 countries including Germany, France, the United Kingdom, Spain, China and Malaysia. PR CONTACT camel active China Brand Marketing Fanny .Liu Liu Xuefang MOB: ADD: Building 1, Tianhua Information Technology Park, 299 Longcao Road, Shanghai