Chatting on business gifts

Speaking of the term corporate gifts, many people may not have a concept for the first time, but when they talk about the small objects printed with certain brand LOGOs that they have participated in various activities, everyone will understand it. In fact, the concept of corporate gifts began to enter people's lives for a long time, from various types of training institutions printed plastic bags to fans, water bottles, umbrellas, badges and so on. Metal badges are generally raised metal, concave sand bottom, sand bottom can be made of sand and other types of sand bottom, product plating and painting, a variety of colors, gold, silver, nickel, patina, etc. And so on, this badge looks simple, is a kind of good commemorative jewelry, logo jewelry. A small corporate gift can often play a huge role in the brand's media and other aspects. As the major brands deepen their understanding of this area, they gradually began to wrestle in this area. Corporate gifts began to move toward exquisite The direction of development.

Customized from a simple corporate badge, it can be extended to the role of gifts in communication and media. Different companies, different positioning requirements determine the role of this small product. You can use zinc alloys and copper, iron and other different materials to reflect its value as a gift. It is also possible to express his cultural connotations in terms of craftsmanship.

Faced with large-scale product presentations and conferences, customers tend to feel numb, and a small enough gift to attract at least the eye make the customer feel that "there is no loss," if the gift is sufficiently delicate to be able to Often carried and used, for the brand, the first thing to do is a communication function, and secondly it will also play a “long-lasting reminder” role, even if this potential customer initially has no demand for products and services, but there is a demand on a certain day. This gift will serve as an alarm clock and bring a single business to the gift-giving company.

Due to the positioning of gifts, corporate gifts do not have to be luxurious and expensive, but they are expensive in one fine word. The Chinese pay attention to courtesy and friendship, and it is natural to send someone else something. With the increasing downward pressure on the domestic economy, the advertising costs of traditional media have become a burden for many companies. While corporate gifts can maintain customer relationships, they can also play a good role in brand communication. The brand has increased its investment in corporate gift customization.