Bronze Lucia will arrive at the 2021 Fall/Winter Shanghai Fashion Week as scheduled. This season's fashion week show brand inspiration focuses on movies with classic female perspectives, romantic and dreamy shows, and fun and cross-border joint names. Many brand friends and artist bloggers came to support, such as artists Xuan Lu, Guan Li, Wu Jiayi, Li Yan, Yu Lei, Yang Tian, ​​Lin Dou, bloggers genius Little Fire Dragon, Wang Naiying, Qian Ge-BUNNY, Saudi Arabia’s Al-White Princess, Gu Da Meow, Hu A Xiaoxiao, Ananas Eat Half, Donggua Didi, Eugene Du, Tao Tao koki, Aliku, Ye XIV, Shi Pei Cen carol, Xiao Yi classmate, WENJUNLAU, dare girl and artist Gong Xu, etc.

Bronze Lucia 2021 Fall/Winter Shanghai Fashion Week, inspired by three independent female films from different periods, uses multiple sensory atmospheres to depict the romantic and psychedelic "Emma" in the 18th century, and the fresh and fresh "Little Women" from the Civil War period. As well as the modern, multi-faceted and new style "Crossing the Sky from the Sky•Beauty Strategies". The theme of this season’s show is "Multi angle of her", which means "multi-faceted her". The designer combines the inclusiveness of fashion with the attitude of women, and uses fabrics to show women's desire for love, marriage, and personality in different eras. Think deeply. The independent, free, and free attitude of women in the new era that the brand has been pursuing is fully demonstrated in this season's clothing. At the same time, the brand perfectly integrates the sense of retro that has always been good at, and outlines a retro utopian world under the extravagant weaving of corset bows, puff sleeve ruffles, round skirt silhouettes, animal patterns and patterns. And interweave crystals, baroque pearls and other ornaments to present a modern, interesting, retro and luxurious image of a delicate young girl, and the colorful mystery like a film scroll unfolds...

As a leader in cross-border co-branding among Chinese designer brands, the brand has a distinctive, fashionable and highly recognizable IP image. In the past co-branding, there were not only collisions between fashion brands, but also intangible culture. Heritage protection, joint names for the inheritance of time-honored brands, etc. Snow Beer, Laoshan Mineral Spring, A Zen Little Monk, Magic Jie's Tea, Forbidden City Palace Culture, EXCELSIOR, HARMAY Plum, Xiaolongkan Hot Pot, My Emperor Wanshui, Taishan Shadow Play, W Hotel, Happy Twist Ma Li, "WAVES Manchao" ", Are you hungry, etc., different cross-industry cooperation, different wonderful displays.

The brand co-branding cooperation for the 2021 autumn and winter show is not limited to the charm of fashion, and the life closely related to consumers is also integrated into the joint name, so that the trend culture can really affect every bit, and then the brand can achieve the charm of the brand under the premise of focusing on design and conception. maximize. "Glory Ping Pong", Blythe, ITIB, Variety Martin, Huili DESIGN X, 1927, Tongdao Uncle, Xishu Puff, Yongpu Coffee, PEARLONA, Bausch & Lomb are all co-brands of this big show. Fashion blogger Xu Fengli and Its photography studio is the producer of photography for this show.

Bronze Lucia x TV series "Glory Ping Pong"

Take dreams as horses, create youth with the ping-pong teenagers, and create dreams for the future. The brand cooperated with the TV series "Glory Ping Pong", which was co-starred by Bai Jingting and Xu Weizhou, which tells about the national football table tennis. The passionate youth vitality in the TV series is very compatible with the Chinese youth style concept that Bronze Lucia has always respected. The strong combination of clothing and classic sports combines national football, national comics, and national tides. It not only creates a new breakthrough in design, but also establishes a strong cultural value and cultural self-confidence. As a Chinese designer brand, Bronze Lucia loves and is keen to promote our local culture. This time through the cooperation with the "Glory Ping Pong" TV series, we will continue to promote what the brand loves. The new products jointly designed are also sold in the brand's official flagship store along with the hits of TV series.

Bronze Lucia x Blythe

Blythe was born in the United States in 1972. This "Big Eye" doll can be said to be a vane of fashion trends and a C girl in the fashion circle. The linkage and cooperation with international IP has enabled local design brands as carriers to be more effectively disseminated, and it has also promoted the public attention of both parties. The Bronze Lucia and Blythe co-branded series was officially released in Shanghai Fashion Week. The changeable style of Blythe and the retro modern Bronze Lucia complement each other. The girly design gives the brand youthful new vitality. The show uses retro and romantic elements to create a beautiful and elegant fairy tale world for Blythe. Through the creativity of clothing, it creates an infinite possibility, ingenious and interesting fusion.

Bronze Lucia x ITIB

It will create and gather together, expand the style, and let more people express the infinite possibilities of self-dressing. As a platform for gathering and disseminating the works of Chinese designers, ITIB brings together potential designer brand pioneers, and presents opportunities for more young people to show their fashion attitudes. The tripartite fashion interaction of Viya, Viya X ITIB X Bronze Lucia, the global good product recommendation officer, together to build a unique ecological chain of diversification and sustainable development, to provide global consumers with creative designs and extraordinary goodies, and to provide Chinese fashion through the language of fashion Infuse vigorous vitality into your career!

Bronze Lucia x Variety Martin

A magical experience like drawing a blind box, every morning is a brand new self. Let's explore the wonders of this world with the little boy Martin. The classic animation "Martin's Morning" is an indispensable part of our childhood memories. This season, Bronze Lucia uses the witty Martin image and brand-featured retro fun elements to break through the dimensional barriers to create a joint name and become a show on the show. A highlight. The designer integrates Martin's curiosity and cuteness about the world into his clothing design, launching young trendy items.

Bronze Lucia x Pull back design x Pull back 1927

The unique encounter with the classic national tide, the new interpretation of the trend of breaking the circle is at hand. Established in 1927, the classic domestic product brand Huili, integrates innovation into the personalized pursuit of young people, and the new domestic product breaks the inherent cognition. This time, Bronze Lucia re-moved the retro sports style to the fashion show, using the brand's classic IP image to run through the shoe body, popular colors as the base, and the pattern printing is full of tension, creating unique joint shoes with novel ideas.

Bronze Lucia x fellow man

The new generation of national IP fellow uncle, the whole network is sitting on 60 million core fans. Born in 2014, the tongdao constellation entertainment comics quickly became popular on the Internet with its unique smiles, sharp slots, and vivid style. Since then, the tongdao uncle has become an emotional healer to warm thousands of fans and redefine it in an entertaining way. Constellation, uncle comrades thus created the genre of constellation entertainment and became synonymous with Chinese constellation entertainment. Today, this deeply rooted super IP and Bronze Lucia's joint name combine the iconic cultural symbols of the constellation with clothing to create a trendy series that is both beautiful and loving. During this Shanghai Fashion Week, the same uncle brought 12 constellation official blogs to form a matrix to promote the joint big show and bring more surprises to users.

Bronze Lucia x West Tree Puff

Whether it is sweet puffs or fashionable clothing, you can harvest sweetness and beauty, and count the bits and pieces of healing life for you. Use a different perspective to experience different trends. The ingenuity of breaking the circle and cooperation has subverted the inherent definition of clothing aesthetics with the blessing of retro elements this season. A new experience of "food and fashion" is in this Reflected in the season show. In addition, Xishu Puffs also specially customized co-branded vouchers for this big show, which filled the whole show with a sweet atmosphere!

Bronze Lucia x Yongpu Coffee

The healing and warmth of life, the enthusiasm and pursuit of art, let Bronze Lucia meet Yongpu Coffee, and exude fashion factors on the Shanghai Fashion Week show. Yongpu has been focusing on portable high-quality coffee since its inception, bringing happiness to consumers from the perspective of the art of life. Bronze Lucia and Yongpu Coffee are co-branded, using the IP image of Yongpu Stone and the Bronze Lucia brand Muse cat to design the clothes, which are cute and smart. Embrace the cross-category linkage of personality and brand consumption, making the beautiful exploration of "Fashion+Life" a reality. This Yongpu Coffee special customized coffee souvenirs helped the show.

Bronze Lucia x PEARLONA accessories

Elegant and rebellious avant-garde, retro and outstanding youthfulness are also the unique aesthetic of the designer brand. The encounter between PEARLONA jewelry and Bronze Lucia is not accidental. Continuous design innovation has brought unprecedented possibilities for the crossover of the two brands. PEARLONA Ten Baroque-style natural pearl jewelry, which perfectly fits the theme of Bronze Lucia’s big show. Wrapped in pearls, the dreamy and romantic fairy tale world unfolds.

Bronze Lucia & Bausch & Lomb

Bausch & Lomb was founded in the United States in 1853 and is one of the world's well-known and reputable eye care companies. It provides a wide range of eye health products to help people achieve clear vision and a brighter life! If you want to see the trend clearly, there is a limited daily blessing of Bausch & Lomb lace Blythe, so that you are not lost in fashion! As the supporter of this Bronze Lucia show, Bausch & Lomb requires us to build a healthy and fashionable lifestyle together. Bausch & Lomb gives a new fashion interpretation with professional spirit and stylized design, bringing exquisite and modern high-quality color contact lens products.

About Bronze Lucia

Bronze Lucia is a limited edition handmade jewelry brand of the same name founded by designer Lu Xiya in 2013. It joined the women's clothing line in 2015. In 2017, it transformed into a full-fashioned lifestyle brand, and its clothing, mobile phone case 3c, and accessories products are very popular on the Internet. The products have been wildly sought after by fans in entertainment circles, fashion media, bloggers, etc. Thousands of celebrities with the same product are hailed as age-reducing artifacts by consumers.

Bronze Lucia has created an original Chinese youth style, retro, young, and fashionable. It has a sense of fairy tales and a strong literary atmosphere. It is loved by the post-95 consumer group and is the pioneer brand of today's young Chinese brands. The brand adheres to the concept of "elegance without pretentiousness, unpretentiousness", and is committed to creating exquisite and interesting lifestyles and international fashion items that represent the current young personality. Through rich color collisions and unique aesthetic concepts, fashion products with rich beauty and collection value are created. Infused with the feelings of girls, it crosses the boundaries of gender and presents the fashion attitude of young people who are brave to pursue dreams. Each single product has beautiful details and emotions and behind the story, designed for retro, elegant, unique, and artistic fashion people. Dream with us, OK?

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