Children's clothing brands sold in China can be divided into three levels from the perspective of enterprise size, brand value and product features. At the top of the pyramid is the so-called "overseas brand." Many of these brands have strong financial resources, product design has the advantages of internationalization, the store stores in the form of more use of the image of the design attractive, with more than the pattern of intellectual property patterns. Such brands are more common on the market: the history of slaves, Babu beans, Winnie the Pooh, Adidas, etc., almost full of high-end children's clothing market in China. High price is the most important feature of the children's clothing level products, a single price is much higher than similar domestic products, almost the same as its price in developed children's clothing market. However, these products sold in the Chinese children's clothing market are all sold domestically from the procurement of raw materials to the processing and production of garments, and their high prices are almost entirely reflected in their brand value. Located on the second floor of the brand pyramid is a group of high-profile, medium-sized market in the face of medium-sized cities have a huge consumer groups brands, such as Kaki house, fashion fish, Nice rabbit, Pig Banner, Barra Barra and so on. These brands occupy a pivotal position in the sales of the market, and the pros and cons of their sales performance has become a barometer of the Chinese children's wear market. According to the statistics made by China Business Information Center on China's 100 million yuan shopping malls in recent years, the overall market share of such brands is 25% and has been expanding year by year. In addition there are some local children's clothing brand, in a certain area with high visibility, the regional market share is high, but the rest of the country is rarely involved in the market. These brands are also the backbone of the central part of the brand pyramid is a brand that can not be ignored, the sales model is more diverse, mostly sales in the general store sales balance both the wholesale market, such as France's children's clothing Nice rabbit. Located in the lower part of the brand pyramid is the largest number of domestic brands or children with weak brand of children's clothing, which mainly to the wholesale market form the country, is currently the cornerstone of our children's clothing sales market. From the sales volume point of view, these products account for more than 60% of all domestic sales of products; but measured by the amount of sales, such children's wear wholesale market only accounts for about 1/3 of the market. Therefore, the brand of children's clothing market is promising, is an inevitable trend of development. Children's clothing exchange: Mr. Yao (18820038772, QQ:)

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