Chairman Wu Jinxiang talks about the development of future garment industry

China is one of the largest clothing consumer countries in the world. At present, the entire apparel market is in a period of steady growth and gradually becoming active. Especially after China's accession to the WTO, the opportunities and challenges of China's garment industry coexist. Overall, the opportunities are greater than the challenges. To continue to maintain a high level of development in China's clothing, we must inject new elements on the basis of the original.

The rapid development of e-commerce in recent years has provided great inspiration to the apparel industry in China. More and more clothing companies use the Internet to obtain market, technology and other talent information. Enterprises through the network platform to communicate with customers, display products and ultimately achieve online transactions, online transactions are not only convenient and fast, and no space restrictions, while saving social resources. The clothing industry has also evolved from a traditional business model to the current e-commerce model, using high technology to enhance the competitiveness of enterprises.

What does online sales mean for apparel companies? In 2008, experiencing PPG from being a noisy to disappeared, it stimulated a lot of law firms. Some people think that e-commerce is opening a store on the Internet. Some people think that it is actually far more than this. Some companies have also opened up online channels outside the traditional channels, the effect is tantamount to icing on the cake, and some companies withdrew their traditional channels to concentrate on building a network brand, and they must go one after the other. Some people think that the extension and supplement of the traditional channels of online sales knowledge, some people think that it is transforming this traditional clothing industry. Some online brands say that traditional enterprises do not understand the Internet, and traditional enterprises ask questions. Do you understand the apparel industry? Idea ah business and apparel industry, who is integrating who?

E-commerce is no longer a new term, and online sales of clothing have also increasingly penetrated into the consumer tier. When many Taobao sellers gain more, more clothing companies and brands are wondering how to make better use of the Internet platform. At the same time, many platforms are also working hard, with innovative modes, diversified functions, services to mature brands, and efforts to support new students, and to build platforms for many foreign domestic brands.