The richer the cultural connotation of the brand, and people's thoughts, feelings more closely, it is more attractive, there are three main characteristics: Children's clothing brand culture is determined by consumer demand. Although the brand culture organized by the implementation of children's wear enterprises, but determined by consumer demand, not the production of dominant but consumer-led. In other words, consumers identify with your culture and produce buying actions: at the same time, brand culture changes continuously as consumer needs change, and brand culture must keep pace with the times and innovate. In order to meet the changes in consumer culture, with the changes in consumer culture needs, brand culture must continue to adjust and innovate. Brand culture will have greater vitality. As Tony Jason, the designer of the French children's wear brand Lapin de Nice, says, "It's time to create a new brand for the children's wear market, and kids have become obsessed with fashion and brand-conscious." Nice rabbit from the "very Nice rabbit, you cool me cool" upgrade to "my baby, the world's best" by the majority of children and elders welcome. At present, some foreign children's clothing companies in addition to looking for children's clothing market gap, the introduction of rich fun and high-quality technical content of the series of children's wear products, pay more attention to brand building and brand image integration and upgrading. Some big brands such as Armani, H & M and ZARA have begun to adopt the same price strategy and product mix as adult ones and have helped to promote the development of their children's wear brands with the mature mode of operation of adult brand apparel. Moreover, more and more clothing brands have also begun to compete for children's wear market, to children's wear has brought a wide range of options, such as NIKE, ADIDAS, E. LAND, Montagut, ESPEIT, GUESS and so have their own KIDS series, and the share of more and more brand culture can achieve a wide range of recognition. Brand culture focuses on the coordination of multi-faceted relations in the process of brand building so as to achieve multi-faceted agreement on various consumption fields and consumption levels in society. Through multi-faceted "cultural resonance - brand recognition - subscription to children's wear products" mode. In the era of highly developed economy, everyone started to live out early and late, exhausted, which led to the emotional separation of relatives, the relationship between the comb off the background, through the parents and children put on this style, color Similar or uniform clothing, enjoy the warmth of family, to experience the pleasure of communication, which has been multi-recognition. Brand culture is valuable. Brand culture is a concentrated expression of brand value, but also the intangible assets of the brand, while the brand value of the product is achieved through the brand culture. At the same time, brand value is also very fragile, once not recognized by consumers, it is easy to have a colony effect, resulting in a serious loss of brand equity. At present, there are many private children's wear enterprises in our country though they register the brand, but they do not pay attention to the brand building. If the enterprises do not value their own brand image, let alone the added value of the brand. Children's clothing exchange: (Mr. Yao) QQ:

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