Underwear industry as the most dynamic segment of the clothing industry annual market share of more than 800 billion yuan, in order to get a bigger cake, underwear companies must work hard to build brand value, or they will be submerged in homogeneous goods In the tide. GETFIT (歌 妃) (http://getfit.tmall.com) as Love yarn Group underwear underwear brand as one of the articles in improving the value of the product, take the difference, the path of connotation of development , Become a hundred flowers in the underwear brilliant a wonderful work.

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Over the past few years, GETFIT underwear has made unremitting efforts in technical innovation, fabric innovation and sales channel innovation, forming a unique style of elegance, taste, fashion and health. GETFIT (Princess song) not only has the use of value, but also has antibacterial, radiation protection, whitening skin, breast health and other functions, is a go fashion, health line of high-end underwear brand.

GETFIT fabric underwear is Tencel, cotton, liquefied titanium, memory rings and other high-grade green fabrics or accessories, not only comfortable, soft, texture, environmental protection, but also with health care functions. In particular, liquefied titanium bra not only play the role of shaping the body, but also eliminate muscle fatigue, promote blood circulation, to the breast 360-degree protection, prevention and elimination of breast disease, is the most intimate baby.

GETFIT (Princess song) from the main ingredients to the purchase of accessories, from every detail of the design and cutting, from production and processing, quality testing and then to product sales, the ring tightly, so to produce women's sensual, taste, psychological The high gold content of underwear.
Not difficult to see, GETFIT (Princess Fei) lingerie of high quality, uniqueness, narrowing the distance between the other brands, a consumer loyalty and satisfaction brand underwear .

It is worth mentioning that, since GETFIT flagship store (http://getfit.tmall.com/) settled in August 2011 Taobao (Lynx), not only expanded underwear sales channels, but also Let more women enjoy the mouse tap you can take high-value underwear shopping experience, but also make the brand embarked on a differentiated, connotative path of development, and dare to face the harsh domestic and foreign markets challenges.

Love yarn group executive director and director of marketing Zou Jifu that the modern women in the purchase of underwear, the choice of underwear is not only the value of underwear itself, as well as sensual, grade, psychological satisfaction and other abstract standards. When the underwear market more and more homogeneous underwear, price competition is inevitable. If your product is different from other brands, unique, then you have mastered the initiative of competition, so enhance the brand value is king.

Woolen cashmere blended yarn is refer to the wool blended with other fibers according to certain proportion by combing process .It has the performance which can blended with every fiber, the price is moderate, so it is the ideal mass consumer products. It is a lot of phyletic, such as cashmere/silk, cashmere/cotton cashmere/wool, cashmere/linen blended yarn. Such yarn used to highlight the advantages of two kinds of fiber fabric, the class both knitting and tatting yarn, due to the fiber  inherent features, the fabrics use this kind of yarn  generally have higher tear strength, high fire resistance and low shrinkage rate, and the fabrics is feel plump and soft which highlight the functionality of fabrics.

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