Metersbonwe: Virtual Business Growth Accelerator

Last year, Metersbonwe was listed. It invested 15% of the funds raised in the information system and 85% into the channel. According to Zhou Chengjian, chairman of the board of directors, as a fast-selling industry, the importance of channel laying is irreplaceable, and the virtual business model is an accelerator in the company's growth.

Affiliate + Direct Channel Advantage

So far, Metersbonwe has more than 3,000 domestic stores. Zhou Chengjian said that the balanced development of the Affiliate Network and the Direct Network is the current channel strategy of Metersbonwe, which can simultaneously realize the rapid expansion of the market from Tier 1 to Tier 3 and Tier 4 cities. He believes that direct sales stores and franchise stores have different functions. The former is mainly to establish a brand image, maintain an important market, enhance franchisees' confidence in the company's brand, and the latter is mainly to help expand the second- to fourth-line market, and improve rapidly. Business scale and performance.

Under the existing channel advantages, Zhou Chengjian will use 85% of the proceeds raised from the listing for channel construction, which shows the role of channels for brand promotion and performance improvement. According to its introduction, about 70 new stores of Metersbonwe are all flagship stores and image stores, with an average area of ​​1,400 square meters or more. The Metersbonwe flagship store in Xidan has an area of ​​15,000 square meters. Zhou Chengjian said that the big store strategy allows consumers to see as many styles as possible.

Virtual Business Concept Doing Backing

Such a large sales network is inseparable from Metersbonwe's “virtual management” business model. Metersbonwe established new channels in the construction of channels. It established long-term cooperation relationships with factories that have poor sales but great productivity, allowing them to produce OEM products for their own brands. Now the design of Metersbonwe is from design. The speed to sales is only 60 days, which is much higher than the domestic average speed of 180 days.

At the same time, it is also borrowing external force in the terminal sales cycle, adopting a franchise chain operation strategy, making the number of franchise stores grow rapidly in geometric progression.

Metersbonwe itself is only a brand, but does not produce and sell a piece of clothing itself, relying on the integration of hundreds of garment factories and thousands of franchise chain stores for its charge, which makes it has a huge network of channels in the channel As the king's clothing industry, it can ensure that its fast-selling speed is more advantageous.