Commercial civilization not only determines the soft power and comprehensive competitiveness of a country, but also is a comprehensive manifestation of a country's scientific rationality, business spirit and cultural values. To a large extent, the development of commercial civilization is not only the foundation of the country's rich and powerful, but also the condition for a country to achieve international status.

When the wheel of history turned into the 21st century without hesitation, the tide of globalization was surging. On the one hand, the technological revolution of the Internet is changing with each passing day, global trade barriers are constantly collapsing, international exchanges are more frequent, and the new business ethics and moral values ​​brought about by this have violently impacted the “global village”; on the other hand, around oil and other resources. The regional frictions that have fought and the geopolitical conflicts have escalated. In the complicated international environment, China's reform and opening up has made a historic breakthrough.

Standing at the historical turning point of the 30 years of reform and opening up, we are more sober than ever. First of all, China is able to achieve today's achievements because of its adherence to opening up, continuous learning and hard work. China is also a beneficiary of globalization. Especially in the past 10 years, although many Chinese companies have fallen to the end of the value chain, we know that our opponents are strong, so we are self-reliant. Secondly, we continue to “trick” with our opponents. We have mastered a lot of routines. Although we are hurting and losing our vitality, this is the tuition we must pay. When the international financial crisis hits, although we can't stand alone, we can resist it with our own advantages. It can be said that the international competitiveness of Chinese companies comes from our constant competition with powerful opponents. China's international voice also comes from the growing strength of its comprehensive national strength. Therefore, in the face of new historical opportunities and challenges, China has only made great strides forward.

The famous American scholar Huntington once proposed the "Clash of Civilizations". Although his views are based on the West, he has a clear sense of Western superiority. However, looking at the road to becoming rich in the West, the conflict between Western civilization and other civilizations is inevitable. In the historical evolution of the clash of civilizations, Western civilizations have mastered the commercial rationality and the secrets of getting rich that other civilizations lack, making them in the last few hundred years. The various conflicts that come are dominant.

How to rebuild Chinese commercial civilization? China has its own long history and culture, but the long-term agricultural civilization has a profound impact on Chinese culture and Chinese values. With the power of globalization breaking China's closed system, it also means that China will accept a more severe test in the future world economic integration. As a member of the world family, the reconstruction of China's commercial civilization must be investigated in the context of globalization. In the era of agricultural civilization and industrial civilization, we say that "the more the nation is, the more the world is." Today, when we stand at the node of the new commercial civilization in the era of knowledge economy and information, perhaps we should boldly say "the more The more talented the world is, the more it is national." We do not advocate worshipping the universal values ​​of the West, but we must be clear that the rise of the West and the spread of Christian culture are closely related. Facing the multi-polarization of the world and the diversification of values, we should export our traditional culture and values ​​to the West in the reconstruction of the new business order. The Western countries recognize China's process from the cultural concept and core values, that is, China. The process of the rise of commercial civilization.

How to rebuild Chinese marketing? Chinese marketing is an integral part of Chinese business civilization. In the 30 years of reform and opening up, especially in the past 15 years, we have accepted many advanced marketing theories and market ideas from the West. It can be said that without the enlightenment of Western marketing theories to the Chinese market, there will be no results of today's Chinese marketing. Chinese marketers have obtained rich nutrition from Western marketing masters and have tried hard to put into practice, especially the study and application of corporate strategy, organization, culture, brand and other theories. Chinese marketing has made great progress, so we don’t have to Learned martial arts and forgot the master. Only by learning the rules of other people's games can you play games with others; only by playing games with others can you master the rules of others. The market economy began in the West, and marketing was invented in the West. Learning is for the sake of strength and power is for transcendence.

Commercial civilization not only determines the soft power and comprehensive competitiveness of a country, but also is a comprehensive manifestation of a country's scientific rationality, business spirit and cultural values. To a large extent, the development of commercial civilization is not only the foundation of the country's rich and powerful, but also the condition for a country to achieve international status.

When the wheel of history turned into the 21st century without hesitation, the tide of globalization was surging. On the one hand, the technological revolution of the Internet is changing with each passing day, global trade barriers are constantly collapsing, international exchanges are more frequent, and the new business ethics and moral values ​​brought about by this have violently impacted the “global village”; on the other hand, around oil and other resources. The regional frictions that have fought and the geopolitical conflicts have escalated. In the complicated international environment, China's reform and opening up has made a historic breakthrough.

Standing at the historical turning point of the 30 years of reform and opening up, we are more sober than ever. First of all, China is able to achieve today's achievements because of its adherence to opening up, continuous learning and hard work. China is also a beneficiary of globalization. Especially in the past 10 years, although many Chinese companies have fallen to the end of the value chain, we know that our opponents are strong, so we are self-reliant. Secondly, we continue to “trick” with our opponents. We have mastered a lot of routines. Although we are hurting and losing our vitality, this is the tuition we must pay. When the international financial crisis hits, although we can't stand alone, we can resist it with our own advantages. It can be said that the international competitiveness of Chinese companies comes from our constant competition with powerful opponents. China's international voice also comes from the growing strength of its comprehensive national strength. Therefore, in the face of new historical opportunities and challenges, China has only made great strides forward.

The famous American scholar Huntington once proposed the "Clash of Civilizations". Although his views are based on the West, he has a clear sense of Western superiority. However, looking at the road to becoming rich in the West, the conflict between Western civilization and other civilizations is inevitable. In the historical evolution of the clash of civilizations, Western civilizations have mastered the commercial rationality and the secrets of getting rich that other civilizations lack, making them in the last few hundred years. The various conflicts that come are dominant.

How to rebuild Chinese commercial civilization? China has its own long history and culture, but the long-term agricultural civilization has a profound impact on Chinese culture and Chinese values. With the power of globalization breaking China's closed system, it also means that China will accept a more severe test in the future world economic integration. As a member of the world family, the reconstruction of China's commercial civilization must be investigated in the context of globalization. In the era of agricultural civilization and industrial civilization, we say that "the more the nation is, the more the world is." Today, when we stand at the node of the new commercial civilization in the era of knowledge economy and information, perhaps we should boldly say "the more The more talented the world is, the more it is national." We do not advocate worshipping the universal values ​​of the West, but we must be clear that the rise of the West and the spread of Christian culture are closely related. Facing the multi-polarization of the world and the diversification of values, we should export our traditional culture and values ​​to the West in the reconstruction of the new business order. The Western countries recognize China's process from the cultural concept and core values, that is, China. The process of the rise of commercial civilization.

How to rebuild Chinese marketing? Chinese marketing is an integral part of Chinese business civilization. In the 30 years of reform and opening up, especially in the past 15 years, we have accepted many advanced marketing theories and market ideas from the West. It can be said that without the enlightenment of Western marketing theories to the Chinese market, there will be no results of today's Chinese marketing. Chinese marketers have obtained rich nutrition from Western marketing masters and have tried hard to put into practice, especially the study and application of corporate strategy, organization, culture, brand and other theories. Chinese marketing has made great progress, so we don’t have to Learned martial arts and forgot the master. Only by learning the rules of other people's games can you play games with others; only by playing games with others can you master the rules of others. The market economy began in the West, and marketing was invented in the West. Learning is for the sake of strength and power is for transcendence.

Some marketing experts believe that in the past, Chinese companies did not rely on strategy to win, but rely on market opportunities, relying on entrepreneurs' perception and unconventional market operations, relying on channel strategies, terminal skills, human tactics, and close proximity to consumers. Play close to the game. Therefore, we must re-recognize marketing and rebuild marketing order.

Other marketing experts have put forward the important proposition of "Chinese-style marketing" from the great achievements of Chinese marketing in the past 30 years. It is believed that Chinese companies can completely surpass multinational corporations by virtue of their accurate understanding of the internal and external environment of the enterprise and their own market characteristics.

We believe that rebuilding China's marketing needs to break through the shackles of theoretical thinking, requires rational reflection and extraordinary courage, and needs high-rise buildings to face reality.

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