2017 China Textile and Apparel Trade Fair (Paris)

On September 18th, local time, sponsored by China National Textile and Apparel Council, China Textile Industry Branch of China Council for the Promotion of International Trade, and Frankfurt Messe (France) Co., Ltd. hosted a four-day 2017 China Textile and Apparel Trade Fair (Paris). The exhibition and CTAF/APPParis (hereinafter referred to as “Autumn Paris Exhibition”) was opened as scheduled at the Le Bourget Exhibition Centre in Paris, France.

The scale of the exhibition was a new high. Together with the Texworld held by the same museum, more than 1,100 Chinese apparel fabric companies participated. In particular, this exhibition continues the traditional professional exhibition trade function. As one of the implementation platforms of the Ministry of Commerce's own brand export growth plan, it has concentrated some of the advantageous Chinese brand export enterprises to the “Chinese Brand Zone” for the first time and passed the special catwalk and brand. Promotions, professional forums and other activities are committed to promoting the transformation and upgrading of foreign trade export enterprises and forming new momentum.

Xu Yingxin, Vice President of China Textile Industry Federation, Executive Vice President of Textile Industry Branch of China Council for the Promotion of International Trade, and Mai Shangpeng, President of Messe Frankfurt (France) Co., Ltd. attended the event and visited some exhibitors.

Independent brand kinetic energy

Since this year, China will be established as “China Brand Day” on May 10 each year. The theme of this year's China Brand Day is "to deepen the structural reform of the supply side and comprehensively open a new era of independent brand development." This exhibition meets the new kinetic energy of foreign trade. From OEM to ODM to OBM, textile and garment exports have truly realized the transformation and improvement from quantity to quality.

The Chinese brand exhibition area was established for the first time at the exhibition. The layout of the exhibition area has both European characteristics and organic integration of Chinese elements. This exhibition highlights the theme of “from factory to store, from garment production to retail”. Through VR video and fashion show, European buyers have a new understanding of the new development and new level of China's textile and garment industry, and upgraded China's own brand. The overall image of the European market.

Xu Yingxin said that China's textile industry is accelerating the transformation and upgrading, promoting smart manufacturing and green manufacturing, and cultivating new development momentum of the industry with remarkable results. At present, the textile industry is transforming from traditional industries to science and technology industries, green industries and fashion industries. As a global fashion hub, Paris brings together global fashion trends and related business opportunities. During the exhibition, Chinese textile and garment enterprises, while experiencing the world's cutting-edge fashion, also concentrated on the new advantages of Chinese companies' international competition, and realized the original intention of the Paris Exhibition to promote the establishment of China's independent brand image.

In the “Chinese Brand Pavilion”, the exhibits brought by exhibitors are mainly based on single products, which are basically the main products of their respective products. The show of Ningbo Neon Clothing Co., Ltd. is mainly based on suits and jackets. “We started from spinning and weaving. The earliest generation of ready-to-wear products is cashmere coats. It is cooperating with Canada’s century-old brand CardinalofCanada. Therefore, the international layout is in the high-end market in Canada and the United States. The competitors lock MaxMara. Now focus on the suit haute couture business, cashmere. The sales ratio of coats and suits is stable at 6:4, of which 90% of the suits are from the US market.” The company’s exhibitor told the China Textile News: “In order to better creative research and development, the company is brewing Three-year planning, aiming at enterprise information transformation.

Long Silk International Trading Co., Ltd., also from Ningbo, is relatively small, with annual sales of around US$5 million, customers mainly in the US, accounting for 80%, and European customers accounting for only 20%. The company is currently taking the middle and high-end product line. The person in charge of the exhibition emphasized that the exhibition is to seek local designers with independent stores, and at the same time find more capable distributors to help the company open the international market. “Compared to other large and medium-sized enterprises, Long Silk has its own competitive advantages, such as supporting small orders for delivery, and 50 to 100 pieces can be used in the case of sufficient fabrics.”

Buyer pairing debut

“In the exhibition, although there are many buyers, it is difficult for buyers to find them. It is even more difficult to find the top buyers.” At the Paris show in autumn, more than one company was on China Textile News. The reporter expressed this view.

As a result, the Paris exhibition was the first to carry out buyer matching activities. There were nearly 200 participating companies and more than 100 events. The purpose was to create a fast and convenient channel for SMEs and actively and effectively participate in the field of textile innovation. Then meet potential business partners for cross-border business activities. This B2B meeting meets the needs and preferences of the company.

The buyer's matching regional setting is located at the center of the exhibition site. The site provides professional customized services according to the needs of the enterprise. After the exhibition, the company still provides services and questionnaires to the enterprise. Exhibitors can learn more about international industry needs, including some EU support projects.

In the matching activities, the person in charge of Ningbo Heyi Garment Co., Ltd. introduced to the reporter of China Textile News that the company mainly made high-end cashmere coats, such as the cashmere coats ex-factory price of 200 US dollars, the recent domestic sales of hot double-sided The product is 300 US dollars, the minimum order is 300, the main market is the United Kingdom, France, Germany, Russia, Sweden, its market share in the UK's high-end market has accounted for 80% of the company's international market share, this time to participate in the French exhibition pairing The main activity is to find local quality brand merchants.

As one of the representative enterprises of the “Chinese Brand Pavilion”, the exhibitors of YAPPELAND (Beijing) Technology Development Co., Ltd. said in the buyer matching event: “The main purpose of this trip is to find MTM advanced volume. Customized customers. In response to the development trend of foreign trade, from the perspective of enterprise transformation, the company started high-end customized business from 2003, and the technical director personally led the team to develop an independent MTM system. The main purpose of this exhibition is to seek small B customers, that is, those who are The customers who started from scratch in Paris, they are small in size, only a few or a dozen custom shops. Starting from the support of 1 piece, the fabrics are provided by the customers, and the freight is paid, and Yaplandi is responsible for processing, and the processing fee is based on the average price. At around $100. In the future, we will practice in the direction of intelligent production of Industry 4.0, and walk in the forefront of personalized clothing customization. This time, Yafang Langdi met a French potential customer at the exhibition, which is to supply clothing products. E-commerce, because long-term local customers asked if there is ready-made clothing, this time to come to the Yafang Langdi booth to investigate cooperation."

Editor in charge: Xu Yuehua