American apparel brand GANT lands in CITIC Pacific Square in Shanghai

Reflecting the blue light and shadow, the 6-meter-high giant sail sailed into the harbor of Shanghai on the mirror surface of water. From May 26th to May 31st, CITIC Pacific Hall, one of the world's top classic lifestyle brands, GANT, shares a magnificent ocean-like dream with people in Shanghai.

GANT, a clothing brand from the US East Coast, has an innate sense of intimacy with the ocean. They believe that through the obstacles of language, age, and preference, compared with the external decoration such as clothing, there is a connected emotion that can connect the whole world more, and the ocean gives this strong and powerful support.

It is because of this that in 2006 GANT teamed up with Jean-Michel Cousteau, a renowned oceanographer and president of the Future Oceans Association, and sponsored the Marine Protection Organization. Prior to this, GANT also sponsored and supported the Global Water Protection Organization and promoted a healthy lifestyle with its president, the Robert Kennedy family.

In the spring of 2007, GANT teamed up with Jean-Michel Cousteau, President of the Ocean Futures Society, and his children, Celine and Fabien Cousteau, to launch limited edition marine themed apparel and related products. This series of products is a good example of a positive and optimistic life attitude derived from the ocean. At the same time, GANT is also the first brand to integrate environmental protection public interest themes into fashion design. This measure not only interprets the positioning of GANT's global classic lifestyle brand, but also conveys GANT's brand culture.