Stars gather at the grand opening of Miu Miu’s Hong Kong Beijing Road shop

The new Miu Miu store was opened on July 27th in Beijing's Tsim Sha Tsui shopping district. The gorgeous and avant-garde design divides the space into two parts, and uses its own space to flexibly adapt to changing and constantly introducing new clothes. Like the existing Miu Miu shop, the design of the new store in Beijing Road was also written by the Italian architect Roberto Baciocchi.

The architectural design with ample space is Baciocchi's creative feature. The women's collection is gorgeously displayed. As for handbags and shoes, it is also displayed in an exquisite space so that customers can experience top luxury, free and friendly shopping experience. The use of fabrics and colors makes the shop more harmonious with the design details of the new collection. Walls and ceilings are covered with gold silk brocade, and the fabric emits a golden snake-like glow. The transformation of interior design is not completely extreme in nature, but rather coincides with the fast-paced fashion collections. The two are at the same level, between art, culture and craftsmanship. The design of the brand's clothes highlights the difference in the pace of evolution of the interior space, and creates a more permanent eternal atmosphere that highlights the design of the garment.

Contrasting elegant materials, such as precious embossed brocades and golden brocade brocades, match elements of modernity and futuristicity, such as steel with a small hole and cast iron. Miu Miu innovatively overturned the intrinsic classic concept and reinterpreted it in accordance with its free and independent model.

In order to celebrate the opening of the Miu Miu flagship store, the brand held a cocktail party at the new store to attract the city's top models and celebrities to attend, including Sun Yanzi, Zhou Xun, Shirley Kwan, Ng Pui-yuk, Pang Dongjing, Wan Baby, Chi Chi, Le Jier, Amanda Strang, Ana R. Xiong Yulin, Yao Shujian, Weng Jiasui, Yu Rongwen, Zhao Jinqing, Deng Yuxi, Hou Weide, Gan Guoliang and so on.