"Older Gentleman" Dunhill's "Younger Restoration"

Alfred Dunhill: The Restoration of Older Gentlemen

Year of foundation: 1893

Location: London, United Kingdom

Innovation Philosophy: Bring New Surprises on the Basis of "Traditional"

Main services: leather goods, men's clothing, clocks, writing pens, accessories, gifts and game products

Dunhill, who had no spokesperson in the past, for the first time invited Jude Law, a “Hollywood-type guy” from the United Kingdom to serve as a speaker for two years. In this exciting advertisement, Dunhill and Jude Law and legendary photographer Paolo Roversi have joined forces for the third time. The filming site was located at the Wapping hydroelectric station in the Docklands area in southeast London. The scene was carefully converted into a stylish restaurant and gallery, and deliberately reserved for a large number of elements such as generators and turbines in the original power station. Jude Law's free and easy blend with Dunhill's elegance, so in the industrial context, everything exudes a unique and authentic London temperament, as well as a whimsical sense of fashion.

Undoubtedly, Dunhill is getting young! But this is only a form. The "rejuvenation and restoration" of Dunhill, an "old-time gentleman" on the street of tailors in Britain, seems to drift indiscriminately. After all, for Alfred Dunhill, the brand founder who owns 120 invention patents, "innovation" is not a difficult task.

Constantly surpassing the luxury boundaries of Dunhill has always been the epitome of elegance and style. From clothing to tailor-made, from lighters to trunks, from timers to ties – Dunhill demonstrates the perfect combination of craftsmanship and design. Each of the beautifully tailored or structured pieces reflects Dunhill's inherent pride and perfection: a permanent tradition that has been passed down since Alfred Dunhill first opened the door for British gentlemen more than a hundred years ago.