Coca-Cola Crossover Balini perfect interpretation of cross-border cooperation

From July 27 to July 29, 2007, Coca-Cola Company and Baleno Co., Ltd. successively held a series of fashion apparels on the theme of “A Beautiful Future in Dreams” in Shanghai, Beijing and Guangzhou, showing seven well-known designers. Coca-Cola and Singapore's top creative team Play Imaginative jointly organized the "Beauty of a Dream of a Dream," "Rounds", a masterpiece of the Big One Tsai Global Network Creative Painting Contest, and also officially announced the first cooperation between Coca-Cola and the Big Benni in the field of Asian apparel. . At this point, let the majority of young fashion consumers have long been looking forward to the "dream of a better tomorrow," the theme of series of fashion apparel, and finally exposed its face.

In recent years, the trend of cross-border cooperation among brands in different fields is quietly sweeping across the globe. Its name is “Crossover” and Chinese “cross-border” or “cross-border”. Crossover's core substance is "innovation." This cooperation between Coca-Cola and Baleno is a perfect interpretation of the connotation of “Crossover” and is one of the items that Coca-Cola has authorized to develop in China by providing high-quality authorized products to strengthen consumer and brand ties. Coca-Cola has the brand connotation of young fashion and a powerful promotion platform. Baleno has more than 3,000 stores in Asia. The retail sales network in China is even more prevalent throughout the country.

At present, the Baleno products have frequently appeared in the iCoke Cooling Center, an interactive network platform with over 30 million registered members of Coca-Cola, and have become its highly-regarded partners. Crossover brings together the advantages of Coca-Cola and Benny Road in these two different areas of the brand to create a huge market space and a strong vitality.