On June 26, the 10th "Top 500 Most Valuable Brands in China" was unveiled. ABC, the leading brand of children's products in China, topped the list with well-known domestic brands such as China Mobile, Industrial and Commercial Bank of China, PetroChina, Lenovo and Haier It is understood that this is the fourth time ABC selected the list, but also the only brand of Chinese children's products for four consecutive years into the list. It is reported that "China's 500 most valuable brand list" by the World Brand Lab (World Brand Lab) selection and release, the agency is recognized as the world's three major brand value assessment agencies, known as the global "brand confidence barren table". The selected 500 famous companies in the list, a total of 44 brand shoes, an increase of less than last year. ABC children's clothing selected China 500 Most Valuable Brands Chairman Mr. Zhang Limin (second from right) and honored guests industry analysis, the development of the domestic footwear industry relatively large fluctuations today, ABC brand for four consecutive years with a stable brand value selected The list, thanks to the rapid development of children's shoes and apparel industry in China, in addition ABC brand's own "quick strategy" introduction and differentiation of the brand to bring it a faster pace of development in the market competition is also obvious The advantages. "Fast strategy" achievements Legend of children's products industry for four consecutive years China's overall market share of children's shoes first, children's wear market share of the top ten, ABC can be said that the Chinese children's clothing industry has created a legend, which depends largely on In the face of the trend of children's wear and shoes industry integration trend of the implementation of the "fast strategy" development plan. It is understood that ABC brand's "fast strategy" that "rapid brand growth, product development speed, the market quickly respond." Over the past few years by virtue of the "fast strategy" to import and implement, ABC brand quickly became the industry's leading brand. In the economic downturn in 2012, China's overall development of shoe-making industry encountered bottlenecks, ABC introduced the fourth generation of new terminal image store, promoted the construction of brand terminal profitability system, and comprehensively enhanced the competitiveness of ABC children's clothing in various regions, Brand maintained rapid growth, which once again confirms the ABC brand "fast strategy" forward-looking development. Differentiated brand promotion, leading the industry in the homogenization of the increasingly serious children's shoes and apparel market ABC brand took the lead in differentiated transformation breakthroughs, launched a new brand value system, product systems and terminal systems, the brand positioning as "inspire Children's creativity brand ", ABC brand advocates" because of love ", based on the" love, let TA to create ideas, "the new promotion philosophy. ABC for the brand stage promotion theme "love, let TA to create ideas" to upgrade the brand image, and on this basis, a series of brand promotion activities, and achieved remarkable results. Among them, "double-sided tape" promotion strategy and marketing of new media are highly praised by the industry. The company successfully built a series of branding activities around "Creators", such as ABC Creators' Micro Life and ABC Creativity Contest. 2013 ABC brand and China's largest portal Tencent children's channel to reach a strategic cooperation relationship, Tencent children's channel for ABC children's clothing to create "tide child" section formally launched, given that China is currently more than 80 million children netizens are rising, has become the Internet A force that can not be ignored, ABC teamed up with Tencent children to explore new models of children's Internet marketing, no doubt lead the industry in a new direction. The rapid development of the brand is a profound process, but also an industry resource integration process. In the "2013 China Economic Trends and Trends Forum for Children's Products Industry," Professor Lang Xianping, a famous Chinese economist, once made his own opinion on the development of children's shoes and apparel industry in China. He said: "In the future, the children's industry will show an integrated, Characterization and capitalization. With the family structure of 4 + 2 + 1 becoming the mainstream of the society, the market for children's consumption will far exceed the growth rate and potential of the adult consumer market. "The development potential of the children's footwear industry is obvious, but the internal factors Is the brand really stand out from the key. ABC brand and China's highest academic institutions science and technology - the Chinese Academy of Sciences reached a strategic cooperation to carry out children's shoes anti-bacterial project research; and China's largest portal Tencent children's channel formed a strategic partnership; hand in hand with China's leading educator and speaker Zou Yue teachers to carry out children's mental education lectures and other brand action, but also to let the public see ABC brand force determination.

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