BBLLUUEE - tasteful fashion, quality and elegance “I’ve been walking and walking between China and the rest of the world; from piano teachers and presenters to founders of fashion brands, it’s also a kind of walking. These walks have made me a particularly strong candidate for new ideas and concepts. Entrepreneurs.†BBLLUUEE founder Mr. Li Feiyue describes himself as “Maybe it is precisely because of these walks that there will be an elegant and elegant BBLLUUEE brand with elegant style and Western style.†Since 2010, he has led the team. Into the heart of European fashion - London, London Fashion Week. This is a wonderful opportunity to get up close and learn from the world's fashion forward. BBLLUUEE - tasteful fashion, quality and elegance He admitted that the experience of these exhibitors triggered the origin of BBLLUUEE. “Europe's fashion industry has grown very mature and has a wide gap with us. Our neighbor Korea is only a few steps earlier than we are.†Li Feiyue, with his unique vision and precision, soon signed a strategy with a Korean company. Cooperation agreement. The common philosophy of Oriental culture, brand planning that is compatible with both China and the West, and unique and practical design planning have brought BBLLUUEE a brand-new international outlook and brand thinking. BBLLUUEE - tasteful fashion, quality and elegance In 2010, BBLLUUEE began its brand planning, product planning, design and research and development; in 2011, BBLLUUEE officially launched. In just three years, whether brand concept, store image or product design, BBLLUUEE has been widely recognized by the market and has become the core brand of the Pink Blue Wardrobe Fashion Group.
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BBLLUUEE's initial positioning was between the individual brand and the classic brand. “The status quo of Korean fashion industry is the development expectation of China in the next three to five years. In South Korea, I found that the middle status brand between individual brand and classic brand is the most competitive. I think in today’s China, individual brands are It's equivalent to walking 10 steps early. It's not realistic. We'll walk three or five steps earlier."
Based on this, a brand that advocates tasteful fashion, quality and elegance came into being. 
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In July 2013, the opening ceremony of the Shenzhen Apparel Fair will premiere the fashion music drama “Dancers in the Darknessâ€, and the BBLLUUEE artistic concept fashions worn by each actor are original works elaborated on the basis of plot progress and stage performances. This is a bold exploration of cross-border art and is also the first in the field of global musical drama; it is a bold attempt to integrate cross-border fashion art and stage art, and it is also a breakthrough in the expression of fashion brand's cultural and artistic connotation.