Justyle: "Online ZARA" popular with international venture capital

In 2007, Xu Qun, who had more than 20 years of experience in brand work and had served in the world’s top 500 companies, resigned. He dreamed of creating a Chinese fashion brand that would allow consumers to enjoy synchronization with the world in a simple and convenient manner. fashion. Because of his own dedication, a brand new brand Justyle came into being, but also was given a new meaning.

In early 2010, Justyle became the first cyber clothing brand to receive international venture capital investment. This year's sales are expected to exceed 80 million yuan. Unlike other e-commerce companies that burn VC money, Justyle runs the business in a logical and logical manner. The company has achieved a good and sustainable economic return. Therefore, it invests more resources in R&D and quality and service rather than playing. Too much advertising.

Justyle's goal is very clear, is to do online ZARA, to provide cheaper, more stylish products than ZARA. Xu Qun full of pride and eyes firmly said, "We not only want to do the domestic market, but also to do the global market. Let us Justyle clothing breakthrough geographical, national restrictions, to the world!"

The best online shopping will be done at the beginning of the business

Justyle brand was founded in 2007, when China's online shopping C2C is still more popular. The rise of online shopping has completely subverted the traditional consumption model. People can quickly and cheaply purchase good things on the Internet and at the same time, they can also purchase goods cheaper than physical stores. However, due to the relatively confusing market environment at that time, it also caused problems such as flooding of fake goods on the Internet and transaction security.

Therefore, at the beginning of Justyle's creation, Justyle would have to do the best online shopping. From the first day of its arrival at Taobao Mall, Justyle has taken Taobao as its closest partner and has fully supported any of the mall's activities. It has participated in more mall activities, more brand exposure, and more promotional activities to benefit consumers. In the Justyle official website to provide "simple, stylish, quality," cheap and good products, but also with the best service and reputation to solve the purchase of customers to worry about.

Growing up together with Taobao, together with the B2C consumer culture spread to the minds of many consumers, re-established a market game rules, which is to make Xu Qun most gratified. What made him most memorable was that the volume of transactions last day exceeded 700,000. This year, they exceeded 2 million daily, and the service metrics of sellers' attitudes reached a high score of 4.7.