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Experienced the hustle and bustle of the 1960s, experienced tremendous social changes and personal unrestrainedness, the whole world tends to be more rational from society to individuals. A blend of mature, healthy, confident and stylish way of life gradually accepted by a new generation of young people. Against this backdrop, in 1976, RichardHayne and John Oswald, two undergraduates from the University of Pennsylvania in the United States, created the first URBANOUTFITTERS (city traveler) outlet. The emergence of URBANOUTFITTERS conforms to the contemporary youth group represented by college students disgusted with stereotyped writing, longing for the freedom and individuality of the mentality of change, quickly became the new darling of the Fashion industry. Its global chain of retail stores in Europe and the United States has reached 148; 2007, British young designers LILYWANG sisters will URBANOUTFITTERS lifestyle into China, combined with today's Chinese youth popular attitudes and cultural genes to URBANEIGTHDAY (city eighth day Name the brand.