It is very difficult to create a brand today with developed information, especially in a country with a large population such as China. It is difficult to adjust the differences in regional culture and education, etc. It is not unreasonable, except for these factors. There is also a big factor in the general lack of risk and psychological expansion of business managers. Look at the clothing industry, footwear, beverages, food, beverages, etc. How many brands have fallen and how many have fallen. Once I loved, Qinchi wine, hegemonic shoes, three plants, and huanghuang cola. . . . . . This happened not long ago, and their fall is worthy of the attention of Chinese business operators and managers. Virgin Ptfe Sheet,Expanded Ptfe Sheet,Ptfe Sheet,Ptfe Skived Sheet Ptfe Products Factory , http://www.chinaomen.com
In terms of several companies, A’s hegemony was Wenzhou’s former Chinese shoe king. It had a good brand foundation and corporate credit. How many small companies that have been learning the hegemony industry have long exceeded He. In the same period or later, Wenzhou, Aokang, Hung Hom, Yierkang, etc., which are well-known in Wenzhou, are the pride of Wenzhou people regardless of their size, market or quality or reputation. B three oral liquids are exaggerated functional misleading consumers, which is very harmful to consumers, is to ignore the health of the people, such a business is inevitable. The fall of Chuanghuang Coke is unrealistic and wants to compete with Coca-Cola and Pepsi-Cola with a hundred years of history. Enterprises should have a good desire to become bigger and stronger, but they should consider the actual situation of the enterprise to operate the market. The failure of D Qinchi wine lies in the lack of corporate integrity.
Some scholars have said that the marketing failure of a large number of enterprises in the real society has put forward urgent requirements for the study of marketing failure. These forest marketing stories tell us that Chinese companies have no security awareness in marketing. The marketing success of Chinese companies is often based on high-risk. The marketing expansion of Chinese companies is often based on blind actions. . There are so many companies who have not died before they die, and there are so many companies that have succeeded but have been defeated by mistakes. There are so many companies that have managed to maintain their success but unknowingly dig for themselves. The trap.
The facts tell us that the glory and honor that the corporate brand once had is not once and for all, but also constantly innovate, maintain, grasp the quality and meet the needs of the new era. The success of corporate brand lies in quality credit, and failure lies in marketing misleading. The shoe industry in the footwear industry is a very good example, for decades to consistently adhere to the quality. The success of Yierkang lies in the fact that the goods are cheap and inexpensive. Zhang Yu of the wine industry has a history of 100 years. It is because it advocates quality and innovation, and constantly adapts to the footsteps of the times. It can only walk for a hundred years and continue to lead the Chinese wine industry. Their slogan is written: Baiyu Zhangyu. His centuries is a hundred years of looking forward to the future rather than being obsessed with a century of history. The slogan of Luo Zhi wine is: "Luo Zhi, look at the future together." It can be seen that the company has the confidence and ambition to build a century-old brand. The person in charge of the wine company said: "We don't make bad wine now or in the future. Without quality, there is no enterprise life, quality and corporate fate." The rapid rise of wine brands is the business philosophy of quality and down-to-earth. In addition to historical precipitation, Wuliangye and Maotai of liquor companies are more important in the continuous innovation and progress of the past generations. It can be seen that brand marketing should not look at the profound connotation of the future. Gree in the electronics industry can achieve the world brand by mastering the core technology, and the air-conditioning industry is at the forefront; Huawei Electronics can continue to innovate in order to lead the market in order to stand proud of the world. The success of these brands is rooted in excellent quality.
The aura of history will gradually fade over time. Only the leading technology, excellent quality, honest service, and constant innovation spirit can have a place to stand. Only by progressing with the times and looking forward to the future is the choice of brand survival. Enterprises can be sustainable.