Fashion also talks about "news" Prada "engages in" Expo

"Limited Edition" is a hot term for the fashion industry. The first-line big brands usually launch limited-edition products on certain festivals such as Valentine's Day and Christmas. Today, big brands gradually increase the proportion of limited editions, and a limited amount of money will be introduced for major events in a certain society. The gimmicks with limited time, limited land, and limited sales will arouse consumers' concern and rush to purchase. This kind of quick reaction is just like the news that we are doing media. This time the newspaper will do a lot of reports about the Shanghai World Expo, because the Expo will be officially opened on May 1st! The luxury brand products that have always given people a sense of distance also pay attention to "news", such as Chanel, SALVATORE FERRAGAMO have introduced several limited edition accessories for the Expo. Prada is also catching up with the aging, launching a more complete clothing line for the World Expo. Not only that, Prada also repeatedly introduced a limited edition for a newly opened store, and recently there was a limited edition handbag specially designed to celebrate Prada SHK Shanghai Store and Prada Hong Kong Canton Road store. Don't know if this is Prada's emphasis on China's big market or does it convey the brand culture that reflects the big events with the times?

Prada participates in the Expo

During the Shanghai World Expo, staff of the Italian Pavilion will wear Prada's specially designed uniform to welcome guests from various countries.

These uniforms are exquisitely designed, made of grosgrain and poplin elastic fabrics, and use bright colors such as purplish red, white and celadon grey to show an elegant and modern image. The blouses of the uniforms for men and women use purple grosgrain. The difference is that women wear short skirts and men wear slim trousers. Women's shoes are made of Prada's classic nylon fabric and embossed leather, while men's shoes are made of nylon and lambskin. The shoes for men and women are made of white and gray, and the women's shoes are decorated with silver details. Staff in the hall will carry the Prada neutral shoulder bag, made of silver-gray Prada classic nylon fabric. Mr. Beniamino Quintieri, the general representative of the Italian government at the Shanghai World Expo, said: “We are proud to be able to work with such famous Italian fashion brands as Prada. Prada is definitely one of the most important and valuable representatives of the 'Made in Italy' concept.”

In addition to the "embedded" Expo brand to promote Italy's representative brand, Prada also launched a limited edition of the Shanghai World Expo series in its stores, including handbags, sportswear, shoes and accessories. This series integrates the iconic urban image of Shanghai Pudong with natural symbols, including the Oriental Pearl, butterflies, flowers, and green leaves. It interprets Prada's modern vision, “The City of the Future,” and also coincides with the theme of the Expo “City, Makes Life More Easy "Good" fits in.

The relaxed shopping bag includes two models, one is a climate theme, and the Pudong skyline is outlined with lush blades. The other is a garden theme, decorated with four colors of the garden, inspired by the city's four different scenes: sunsets, sunrises, storms, sunny days.

The women's sandals and ballet shoes of the Flower Collection are designed for travelers who cross the urban streets. They are decorated with flowers and leaves and magnify nature in subtle areas.

Urban-inspired hoodie jerseys and other urban clothing with a gray, blue, purple and orange gradient design, like lightning across the night sky. A series of key ring ornaments worthy of collection are printed with the Oriental Pearl Tower, which symbolizes the urban landscape. It symbolizes the natural scenery of the flowers and green leaves. It also has Prada's classic logo.

Prada's 2010 Shanghai World Expo limited edition combines the classic design of urban life with Prada's forward-looking world perspective and presents modern urban people's costumes and accessories in a unique way.

Urban style handbags

A limited edition for the opening of Prada's new IFC Mall store opened in the same series as the limited edition previously released to celebrate the reopening of the Canton Road store in Hong Kong. This original color linen handbags have a unique summer style. The printed white linen material is also an important material used in Prada 2010 spring and summer series. The simplest hand-held models can be worn or adorned. The front of the handbag is decorated with a black logo on the front, and a rose red “Shanghai” lettering is added. The handbag lining also uses a jumpy red rose.

In order to celebrate the opening of Shanghai Henglong Prada store, Prada specially designed and produced 36 limited-edition handbags. There are three sizes of handbags, red and black, and only 36 are issued. In the pendant engraved with the words "Prada Limited Edition", numbers from 1 to 36 are marked, and guests can choose between 1-36 numbers according to their preference.