Italian sports fashion brand Lotto (Lotto) held 2010 Lotto collar-type starring spring and summer new product launch conference and Lotto collar type starring creative styling contest kick-off ceremony at 798 D-Park in Beijing on the 19th. Xu Linglei, starring and director of "Durala Promotion", Taiwan's popular star stylist P, and Lu Yue, founder of fashion design at the Central Academy of Fine Arts, served as guest judges. At the event, General Manager Wu Tianyong and Xu Jinglei of Lotto (China) jointly detained the field cards marked with “leader-type starring,†and started the creative modeling contest where Lotto and Xu Jinglei jointly “directorâ€. Three experience pioneers: Ruili popular models Luo Yao, Zhang Zitong and the collaborator Wang Zhidong from the Central Academy of Fine Arts design school unveiled the T platform with Lotto's creative styling and shared their fashion reflections with guests. The youthful vigor model and song and dance performers showed guests the five major themes of unicorns, football fashion, Italy, bicycles and workplace passwords. Lotto's lead type creative modeling contest is designed for young people who believe in their fashion taste and love sports fashion style. The competition is divided into three styles: "Italian fashion", "sports fashion", and "freedom." Players can choose any one of them and upload a photo of Lotto costume on the designated website to participate. The three judges who have made their own achievements in fashion will not only match their own models, but will also give special comments on the works of the contestants. With the theme of "Leader-type starring," Lotto will continue to lead the sports fashion style, using the inspiration of Italian classic design and sports spirit to create the most "type" of life for fashion consumers. Wu Xianyong, general manager, said: "We advocate an experiential lifestyle and attitude. We hope to encourage young consumers to explore, discover, try, and experience the many forms and new things in life."
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Italian sports fashion brand Lotto (Lotto) held 2010 Lotto collar-type starring spring and summer new product launch conference and Lotto collar type starring creative styling contest kick-off ceremony at 798 D-Park in Beijing on the 19th.