E-commerce is a new product in the Internet era, and the web2.0 era and blogs have built a comprehensive platform for online marketing. Among them, keyword marketing is more popular! For keyword marketing, network operators are all familiar, but they often do not have to do it, or even know what to do. In fact, the key to keyword marketing is setting. And keyword settings are also available. The following is a brief introduction to the seven key points of keyword setting, for reference only.

The first point is to determine the core keywords. The names of each product are core keywords. For example, the core keyword of “train ticket, airline ticket, stock” is “ticket”. Therefore, the core keyword must be determined first to make the theme of the webpage. Will not drift. If you can't find the core keywords, you can learn more from your peers' websites, or taste some of the existing web content and learn from them.

The second point is that the extended Chinese vocabulary on the definition of the core keywords is rich. Usually, a vocabulary can expand a lot of related vocabulary. For example, “tickets” can be expanded into “tickets, bookings, tickets, and monthly passes”. Then continue to expand through the industry and business terminology, such as "public transport monthly tickets, concert tickets." Secondly, it can be extended by the name of the area and the name of the person, such as "Beijing Public Transport Monthly Pass, Jay Chou Concert Tickets" and so on.

The third point is to expand the keyword empathy from the customer's point of view. It is often used in marketing planning. This principle can now also be used to select keywords. It is also important to confirm the keywords based on the feedback from customers and sales personnel and then from the perspective of the customer.

Point four, using the keyword tool to use the tools provided by the search engine is another good way, such as Google's keyword tool, Baidu's index of the index provided by the auction.

Point 5, the competitor's website with reference to the competitor's keywords is sometimes a better keyword consultant. The keywords that are generally effective in the same industry are relatively fixed. You can refer to the keyword production list of the competitor's website for analysis, which will eventually form the unique keywords of the company.

Point 6: Long tail words in keywords Many times, long tail words are often more effective keywords. For example, "Jay Chou concert tickets" is not as good as "buy Jay Chou concert tickets, Jay Chou concert ticket prices" conversion rate. In practice, long tail words are often ignored.

Point 7: The use of stemming technology is only applicable to English websites. The so-called stemming technology refers to different words derived from the same stem. Search engines will think that they are the same meaning.

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===About Us===

Xiongyue Crystal Manufactory is a company who is focused on the production and sales of Crystal Glass Beads, chandelier accessory, Crystal Beaded Curtain for jewelry making and decoration.

Ensure primary sources, High quality and Competitive price.

===Product Range===

Crystal Chain series

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===Function===

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Faceted Crystal

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XiongYue Crystal Manufactory , http://www.chinacrystalbead.com