Bin Yi Nuo officially joined hands with mainland China's super-popular idols Zhang Jie and Jin Sha to jointly interpret the brand style of “I want to see you well” and injected a new impetus for the upgrading of the Bin Yi Nu brand.

Following the upsurge of “Star Shine Chengdu” in May this year, China's fashion leisure pioneer brand Bin Yinu once again focused on Shandong and held a “2009 Jinyao Jinan Binyinu Brand Investment Exhibition” in Jinan, the provincial capital, on October 30th. "Meeting with Zhang Jie and Jinsha guests", once again exploding Quancheng after the 11th National Games! Mr. Wang Renjiu, the chairman of Bin Yi Nuo (China) Co., Ltd., brought brand spokesmen Zhang Jie and Jin Sha to attend this grand event and spent an unforgettable time together with nearly one thousand dealers and fans.

Spring 2010 new colorful debut
Three series covering all consumer groups
The well-built "Star Yao's Jinan" large-scale brand investment exhibition is composed of three sections: Bin Nunu's Spring/Summer 2010 New Product Launch Conference, Zhang Jie & Jinsha Fan Friendship Association, and Bin Yi Nu Brand Investment Exhibition. In the course of the hour, I continuously created surprises for the audience. After the welcome speeches of Mr. Wang Renjiu, Chairman of Bin Yi Nuo (China) Co., Ltd., and Mr. Cao Zong, General Manager of Jinan Branch, the distributors and franchisees from all parts of the country gathered together to enjoy the demonstration with professional fans. Bin Yi Nuo 2010 spring and summer new clothing conference.
The “Vibration Series”, “Urban Clubhouse” and “Rainbow Series” are the three major styles that run through Bin Nunu's 2010 spring and summer apparel product line, targeting student groups, white-collar workers and people who love casual dress to satisfy all types of consumers. Different choices. The topics such as "Conflict Geometry", "Colorful Coast" and "Traveling Wardrobe" perfectly illustrate the unique and colorful design features. Relying on the grasp of the international frontier fashion elements, cost-effective quality and international style, the new style of vitality and dynamic fashion, focusing on fresh, crisp colors, and integrating fashion colors of the season, Binyinu formed the brand itself. Color concept. The use of synthetic fabrics and various natural materials such as cotton cloth as the main body on the fabrics highlights the comfort of wearing. Buttons, hot drilling, metal fasteners and Other jewelry embellishment more in line with the aesthetic of the young family.


Crazy fans blew the game up
"No matter how good speech can't express the hot scene at the time"
In this show of Bin Yi Nuo's colorful spring and summer fashion show in 2010, the young singer Jin Sha debuted first. The song “Wind by the Wind” was sought after by fans and more male fans played the game. Kneeling on one knee and accepting an album gifted by Kim Sha. Subsequently, Zhang Jie, who was the first male spokesperson for Bin Yilu, made a handsome appearance in the audience shouting. As a new generation of singers in the strength of singing, Zhang Jie embraced countless, "stars" held high "star bars", and idol chorus chorus "after tomorrow" and other representative tracks, the conference will become Zhang Jie's home court! The scene is comparable to a small concert. Fans are full of passion and enthusiasm, and Zhang Jie is smiling. When Zhang Jie sang "Look at the Moon and climbed up," it even reached the chorus effect of a thousand people, bringing the activity atmosphere to a climax. One reporter sighed at the end of the event: “No matter how good the words can't express the hot scenes at the time!” The two advocates admitted that Bin Yinu’s youthful style and fashion collocation was their ten-minute love “fan” and spared no effort. The propaganda has given the fans more hope for Bin Yi Nuo.
In the process of the fan club, not only there is an exciting quiz session, but also a modern and talented “fashion graffiti show”. On a large white T-shirt with the Bin Yi Nu logo, Zhang Jie improvised the inkjet graffiti, causing the crazy screams of live fans. In the end, this "work" created and signed by Zhang Jie was presented to the permanent collection of Wang Binnu Wang.

Media Interview Reveals Brand Trends Chengdu Reshapes Bench Market

The event attracted the attention of many well-known media. At the end of the live event, media such as Tencent, Hunan Satellite TV, and Golden Eagle Network conducted an exclusive interview with corporate leaders and endorsement stars. When asked, "Zhang Jie is the first male spokesperson for the Bin Yi Nuo brand, whether this represents a shift in the market orientation of Bin Yi Nuo," Wang Dong said: "More and more boys love to wear casual styles. Apparel.In many foreigners' eyes, Bin Yi Nuo is a women's brand - of course, when the brand was first introduced, we only do women's clothing, but in the past two years, the proportion of our men's clothing continues to increase, and new products are released today. We can see this trend. In the future, the proportion of men's clothing will be further increased. By using Zhang Jie as an image endorsement, men can be more stimulated to consume. Therefore, we are confident that we will increase the proportion of men's clothing." This indicates that it is a mass consumer product. The brand of casual wear, Bin Yinu is no longer satisfied with the business is only locked in the field of women's wear, intends to break the traditional pattern, dedication to the development of fashion, leisure, sunshine in a men's clothing, to further improve the product line, refresh the brand, Expansion of the field. At the same time, when asked why Binnyu was a Fujian company, why did he choose to come to Jinan, Quancheng to launch this new product release? Wang Dong once again showed his emphasis on the northern market represented by Jinan: " Jinan is a city with a relatively developed economy and a large population, and it is also a benchmark market for Binnyu’s brand in the country.The selection of a new product launch conference in Jinan will be a good opportunity to help Binyinu brand to upgrade to a new level. "Wang Dong said that since its inception, Binyi Nuo Jinan Branch has always been the focus of the head office to support and support the company. With its steady and rapid development, brand building scores rank among the top in all divisions. The launch of the “Star Yao” campaign will definitely increase the brand influence of the Jinan market and its surrounding areas and create a “model market”, which will open the curtain for the National Tour Investment Exhibition of Bin Yinu brand. Next, Bin Yi Nuo will also carry out brand promotion activities in more regions, develop a national market with a systematic communication strategy, and strongly promote brand upgrading. Later, Bin Yi Nuo will usher in the grand opening of the first flagship store in the bustling section of downtown Jinan, allowing Jinan and even the Shandong region to love the Bin Yi Nuo brand trend men and women can easily buy their own fashion outfit.
As the “Star Yao Jinan” large-scale event is based on the business performance and deep brand influence of Bin Yi Nuo apparel over the years in Jinan, it will be a rare opportunity for the agents to join the business. Opportunity, with unlimited development prospects. Therefore, joining the Bin Yi Nu brand is undoubtedly a good business opportunity for the elite agents who are interested in the fashion market in Jinan. In addition, Bin Yi Nuo's unique fashion personality, will surely roll up a huge energy storm in the Jinan area, Jinan young fashion consumers offer unique fashion enjoyment! Campaign demolition highlights the effectiveness of market development and step-by-step to win!

The Bin Yinu brand investment promotion exhibition brought a new fashion proposal to the casual wear market in Shandong, and the order quantity increased steadily. It successfully signed more than ten agents and franchisees, laying the foundation for Binnyu’s blasting in the Shandong market. A solid foundation. From November to November 3, the Star Shine Jinan•2009 Bin Yinu Brand Exhibition and the Spring/Summer 2010 New Product Launch had achieved a complete success.
It is worth mentioning that in the early days of the trade fair, the company also specially arranged professional lecturers to conduct training courses for the majority of distributors, and discussed the scientific knowledge of shop management and scientific ordering with everyone, which fully reflected the modernization of Bin Yinu headquarters. The operating philosophy and service attitude.
About Bin Yinu
After more than ten years of development, Bin Yi Nu has grown from an obscure company into a leader in the Chinese fashion casual wear industry. As the pioneer of fashion casual wear brand, the development of Bin Yi Nuo brand keeps up with the fashion pulse, cleverly combines market demand, unique and exquisite craftsmanship, leads the trend of similarly positioned apparel, and always takes the front position in the development of the industry. With considerable development and production, huge network advantages and advanced marketing system, Bin Yi Nuo is not only deeply loved by consumers, but also won the “China Famous Brand”, “National Inspection-free Product”, and China Fashion Color Association. "2007-2008 China's most popular charm casual wear brand" and many other honors. In 2009, Bin Yi Nuo officially joined hands with mainland China's most popular idols – Zhang Jie and Jin Sha – to jointly interpret the “I want to see you” brand style, and injected a new impetus for the upgrading of the Bin Yi Nu brand.

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