Metersbonwe 30 million Hangzhou to buy stores

Metersbonwe Store

The day before yesterday, Metersbonwe (hereinafter referred to as Smithsbridge) opened a large-scale specialty store opposite Century Lianhua at Qingchun Road. The store had a total area of ​​1,544 square meters and consisted of three floors.

The first level is men's wear, the second floor is women's area, and the third level is the more fashionable city series. The store is designed by a team of internationally renowned Italian designers. The layout focuses on the shopping experience of consumers. The rest areas are set on the second floor and the third floor, which can be used by consumers who are slightly tired.

The store also has a pumpkin-like Internet access area, allowing the 80s and 90s who can't be disconnected from time to time to enjoy the surfing experience even when they are shopping. "This shop is our latest design, and it is still the first new standard store in Zhejiang," said Cai Minxu, a foreign correspondent at Smithfield.

It is reported that this is the second flagship store (Qingchun Road) opened by the company. The first flagship store (Yan'an Road) is located at the intersection of Qingchun Road and Yan'an Road. The store area is more than 5,000 square meters. However, compared with the Yanan Road store, the investment methods of Smith Barn at the Qingchun Road shop are very different.

“The venue of the Yan’an Road shop is rented, and the venue of the Qingchun Road shop is our group’s own assets,” said the person in charge of the Meibang Hangzhou sales company.

The announcement made by Smith Barney on April 16 stated that the company had used a raised fund to set up a store in Hangzhou by way of purchase. The store is located at Qingchun Road, Hangzhou, with an area of ​​1,546.68 square meters and a purchase amount of 30 million yuan.

At present, Smith Barney has more than 30 specialty stores in Hangzhou, of which one-fifth is owned by the Smithsonian’s own assets. These shops are mainly concentrated in the Wulin Commercial Circle and are located in commercial center blocks such as Yan'an Road, Qingchun Road and Pinghai Road.

In this regard, Cai Minxu's explanation is that, in the Smith Barney investment plan, the domestic primary and secondary cities in the first-tier shopping district's store strategy is "can buy it, buy it, lease is the best choice for retreat."

The reporter reviewed the announcement of the Smith Barney Group this year. In addition to Hangzhou, Mebon has also purchased many shops and real estate in Xiamen, Pingdingshan, Dandong and Nanchang since the beginning of this year, with an investment of over 370 million yuan.

According to a person in charge of the company's Hangzhou sales company, in the second half of the year, Smith Barney will also open several large stores in Hangzhou with business areas of more than 2,000 square meters, of which the largest one exceeds 6,500 square meters.

"The reason why we have to open big stores is mainly based on the need for new products to be displayed." The responsible person stated that taking the Brand as an example, more than 4,000 new products will be introduced each year, and "small stores can't be placed at all."

In the sales model of the Smith Barney brand, the market is positioned as a mid-range price, which requires that the sales volume must “run”. Years of sales experience show that in this model, the greater the Smithsonian store opened, the better the performance tends to be.