Industry integration under the new pattern

This is a grand ceremony to open the future of the industry, this is a gathering of elites! 2018 (Spring) Shenzhen International Home Textiles Home Exhibition was successfully concluded on March 10. Compared with previous years, the industry has built a new pattern, and the exhibition is developing in a more open, diversified and more international direction. Whether it is the visual impact brought by the exhibition area or the collision of ideas in various trend forums, 2018 (Spring) Shenzhen International Home Textiles Home Show is pushing to a new height. Let us experience the warmth of this event through the following short videos.

Cross-border alliance, a new pattern of industrial integration

In the new development period, the traditional business model was subverted, and cross-border and sharing became the main theme. To this end, the organizer of the exhibition, the Guangdong Home Textile Industry Association and the organizer, Shenzhen Boao Exhibition Co., Ltd., has been committed to linking the strength of the industry, condensing high-quality resources, relying on the national industry leader and Shenzhen International Home Textiles Home Exhibition to jointly plan for the future. Great development, building a new pattern of industry. On the evening of the 2018 (Spring) Shenzhen International Home Textiles and Home Decoration Exhibition, the cross-border alliance established by the Guangdong Home Textiles Association and 16 industry associations from home, home improvement design and home improvement materials became the debut. One of the important highlights of this exhibition also means that in the industry platform of Shenzhen International Home Textiles Home Exhibition, the home decoration industry will be further integrated, and the upstream and downstream of the industry will achieve higher docking, which will bring broader prospects for the development of enterprises in the industry. And business opportunities.

International Van's soft fashion trend

The exhibition covers the whole theme of the big home, which is divided into brand fabric hall, boutique fabric hall, overall home hall, wall art museum, international fashion hall, smart home hall, window decoration accessories hall, fabric sunshade hall, gold rush fabric hall, etc. theme Pavilion, soft home achieve full communion shared theme. According to statistics, on the first day of the opening of the exhibition, there were tens of thousands of buyers and professional visitors.

The exhibition is a barometer of the industry, representing the latest developments in the industry and the best testimony to industry development and change. Reporters at the scene saw, more than 1,000 high-quality soft-wear brand gathered in this exhibition many of them industry leaders, they keep abreast of international trends, with simple European luxury light, and other new Chinese style, for 2018/2019 fashion trends, most vividly .

The fabric colors of Novartis, J&C and Thousands of Huis represent the latest trend of international soft dressing, and the overall matching and application of materials, colors, patterns and textures all show a sense of high quality. Most of the home furnishing companies this year are mainly elegant and calm colors, like Bu Yucheng. Although different spaces choose different styles, the choice of colors makes people feel relaxed and happy.

At present, the maturity of the domestic soft-packing market is getting higher and higher. Many exhibitors are more concerned with the design of exhibits from the perspective of overall space to meet the individual needs of users. In terms of style, the new Chinese style and Jane-European style are outstanding. Yuan Zhicheng continues its new Chinese style this year. The product technology is mainly based on jacquard, but it is very rare to use the whole jacquard as a wall covering. It is very rare to evolve from ink painting. The blue-green, the elegant brown with the elements of the dragon, and the red that is loved by the Chinese people will be the three major colors of this year. Zhida Home integrates the elements of fashion and European style into the Chinese style. The ancient oriental culture has been interpreted as a contemporary one, and the grasp of the trend and the use of color are in place. Jinhua’s annual embroidery products are always able to “fallen into the country and fascinate all beings”; Excellent, fashion elements and Lingnan elements blend together, both fresh and natural, and have a luxurious charm...

Has been participating for seven years the United States imported cloth brand new route brings new brand "Arezzo" "Versace", bring the remaining import "brand line," do not change its "original", "elegant" tall on reserving turnover gratifying; meter villa software installed to do the exhibits from the perspective of the overall mix of design space, focusing on the promotion of the overall soft loading concept, doing well; the use of home with its intelligent tools plus original 1980 Art design personality, the more services and products segment Numerous, powder-absorbing, very popular with customers; the first time the exhibition of Novartis brought its original Italian brand Luilor and Novabuk, as well as its Italian soft-wear brand N&B, the debut of the "stunning" everyone, the results are remarkable.

The crowds on the scene were so hot, and many booths were surrounded by buyers who came to discuss cooperation. The reporter found that many high-quality enterprises have developed and developed in the precise market positioning, such as Molik, Yibushe, etc., but a large number of new home brands are determined to innovate, the exhibition has become their touchstone, and they are learning exchanges. The best place. Regardless of how the industry changes, companies must always implement differentiated competition in terms of product innovation, marketing innovation, customer service, brand promotion, etc., in order to finally launch a brand in the market, create a good performance, and ultimately stand out from the industry.

Witful Black Technology & AI

Along with the development of various black technologies, intelligence has also begun to flourish in the home furnishing market. At this year's show, many companies have demonstrated a strong sense of "black technology" and "future."

Going to the exhibition of Walter, the main theme of the black line embedded in the white line plus the visual illusion effect, coupled with the contrasting use of lighting fabrics, will make you feel the future of time and space, the whole is the "black technology" in the home textile industry. The best representative; many exhibitors launched the "smart shopping guide", a single sweep can fully understand a piece of fabric and a product, but also through the online and offline synchronous drainage, everyone with a mobile phone sweeping sweeping, the scene Mobile phone orders are also in full swing; some businesses simply enable intelligent robots to "receive customers", the 1980 artist's voice guide, experts tell stories to the product, feel that sales only need to hit the line; Chuangming smart curtains are one-click Everything is not asking for people, the sun is hurricane, the heat is defensive... The smart home is not a concept at the research and development level, but it is fully demonstrating the vitality of personalized customization, perfect to open the scene intelligent application, let you reflect "lazy "Happiness, a new display of new dynamism brought by digital, information, and intelligence.

A new round of technological revolution and industrial transformation are poised for growth. They have given new energy to the innovation and transformation of the home furnishing industry. Through the development of new technologies and the upgrading of supporting facilities, they will better serve the industry.

An unusually hot business deal

Participate in the exhibition, presumably everyone is most concerned about what I can get when I come to this exhibition? The number of buyers at this year's show has increased by about 20% compared with the same period of last year. Some people have said that “the crowd is too dense and a little bit unmovable.” Some buyers say “take out 18 martial arts and walk through the gap” .

The reporter also interviewed several companies randomly. Turkey's super textil is the first time to participate in this exhibition. It is very satisfied with the transaction. The only shortcoming is that the exhibition location given by the organizer is too small, and the position must be expanded next year. From Greece 1F1, the small booth has the feeling of being squeezed by the buyer. The person in charge said that it has participated in the exhibition many times. Every time the old customers of the exhibition will continue to come, the new customers will increase every year, and the annual business will increase by 15-20%. %, business is better year after year, they praise the exhibition is getting better and better; Novartis is the first exhibiting company, very satisfied with the exhibition, the head of the company, Mr. Wang believes that the buyers gathered at the exhibition is very accurate, this is the Novartis High-end brands oriented to the design level are very good; although some customers think that Italian products are expensive, in just a few days, Novartis has more than 300 new customers from the exhibition (excluding unsold potential customers). The results of the special person think that this year's traffic is very large, the transaction is very good, the exhibition is very useful for the promotion of the brand; Hong Kong's true color will make statistics on the daily order volume. Orders this year, about 250 per day in a single, although slightly lower than last year, but one-off increase in the amount buyers of quality has improved, the total volume increase over last year a lot; Xin Aaron took a big year The booth, while exhibiting two brands, he believes that Shenzhen March Exhibition is an unparalleled professional exhibition, the buyer positioning is very accurate, and the flow of people has increased, and the quality of buyers has also improved.

Every time the reporter walked to the booth, more responsible people were busy negotiating, and the buyers who were interviewed randomly were very satisfied. I felt that every year I went to Shenzhen Exhibition, I always had the expectation and the harvest, the theme is getting better and better, exhibitors It is also getting more and more high quality. The Shenzhen Exhibition is truly an exhibition with two commerce and trade transactions, and it is even better every year!

Fresh and hot industry information

The 2018 Home China (Shenzhen) Creative Design Week was also unveiled in the expectation. This creative design week aims to create a chain of home furnishing theme industry industry chain and interior design industry to connect, design resource trading, one-stop material selection design, to provide more and better choices for many people in the industry. It can be seen that with the extension and expansion of the home industry chain and the diversified integration and matching of cross-border resources, the soft-packing is undergoing a transformation from quantity to quality, from the integration of the table and the inside, from the specialization to the refined deepening.

This is destined to be a feast of new ideas, new models, new products , and new innovations. The most eye-catching is the 2nd Guangdong, Hong Kong and Macao Dawan District Home and Decoration Industry Leadership Summit and the China Home Furnishing Brand New Brand Shenzhen Innovation Festival to promote resource sharing for corporate brands such as home, custom, soft, fabric, design and wallpaper. The market share and thinking interaction have built a brand-new platform, which is a major event in the home industry.

On the other hand, Novartis (China)'s 2018 new product launch is also crowded. Novartis (China) grandly launched the Italian imported brands LUILOR, NOVABUK, and the Italian soft-packed brand N&B this year to create a high-end, light-luxury and fashionable Italian “brand square”, which has become the best choice for domestic and international high-end home furnishing companies.

In 1980, the artist’s “Avenue to Jane, Witty and Extraordinary” lecture was packed and the audience was surrounded by the audience. The model innovation expert Lu Chunya used artificial intelligence to help you deal with worry-free and hot audience.

More than 300 professional visitors are waiting to see the Hong Kong-based fashion conference. The design master Jin Jian interprets the popular color of 2018/2019 home soft clothes. Hong Kong's true color is designed with its cutting-edge color design, sophisticated production techniques and first-class materials to create its fascinating design style, leading the unique color fashion trend.

There is also "intelligence. Customization": empowering China's "home industry conference" to discuss the smart customization approach, "explore the future space design" design summit forum, "reshape the soft-packed ecological chain - Guangdong soft-packed to the mainland" forum A series of exciting activities such as “Ten Ya Tan”, which was talked about by ten beautiful designers, took turns. The 2018 Home China (Shenzhen) Creative Design Week has become a holy place for people in the home softwear industry, and a thrilling feast.

The end of March means the beginning of August, the future, together to be more exciting! 2018 (Spring) Shenzhen International Home Textiles Home Exhibition has become the best stage for domestic and foreign enterprises to show their strength and the most famous industry event, and the Shenzhen International Home Furnishing Expo will be held in conjunction with the first Shenzhen International Home Design Exhibition in August. In August, what will be a feast for the installation and design of the same stage? Let us look forward to it~