Summary:

3. The staff used fiber fineness meter to identify the cashmere ingredients.

The test report showed that the two cashmere shirts purchased by the reporter were not up to the standard. Photo by Qiu Weirong

The test report showed that the two cashmere shirts purchased by the reporter were not up to the standard. Photo by Qiu Weirong

The test report showed that the two cashmere shirts purchased by the reporter were not up to the standard. Photo by Qiu Weirong

Store scanning

Walking Street Sale: The cheapest 39 yuan

Yesterday, reporters visited the Shangxiajiu Pedestrian Street and discovered that genuine and fake cashmere shirts are mixed. A cart full of cashmere sweaters is marked with the word “sell”. Look at these cashmere sweaters in a close look. , feel hard. Reporter look, found that the cashmere sweater does not tag, only the collar of the OEM, which reads "Ordos." The cart is small, but densely arranged with several price cards: 39 yuan , 69 yuan, 99 yuan. The thin bottom shirt is the cheapest 39 yuan; high collar is mostly 69 yuan; and 99 yuan is decorated with beads or sequins.

The reporter and the buyer started a dialogue: "Is it cashmere?" "100% pure cashmere, not a ball." "How come there is no raw material identification?" "We get the goods directly from the manufacturers, and the packaging is naturally simple."

Pavilion set up booth: wholesale price of tens of yuan

At the Guangzhou Jinhan Exhibition Center, the reporter found that a large number of cashmere sweaters competed with each other for "selling." A cashmere sweater with a 95% cashmere content was only 69 yuan.

Before a stall, the reporter claimed to be a wholesaler, hoping to purchase a lot. "Are you shopping counters?" asked the stall owner. "Yeah, there are a lot of shopping malls to get goods?" "Before, not much now "After being asked why, the stall owner said that to prevent fakes from flowing into the mall and affecting their reputation, they are getting goods from manufacturers directly."

Before another stall, the reporter said that he would like to get the goods directly from the manufacturers, hoping to see the person in charge. The stall owner immediately took reporters to another booth and told the older middle-aged women: "To come and accept the goods. ""

"I'm taking more, can I be cheaper?" asked the reporter. "Can't." The stall owner who claims to be Sister Zhang said, "We have already sold at a loss. The original price you received was more than RMB 1,000."

The reporter turned around in the exhibition and found that the price of the so-called cashmere sweaters sold here was basically fifty to sixty yuan. Some merchants claimed that they sold cashmere, while others said they were cashmere cotton.

Industry insider

Brand dealers: The cost price is 300 yuan minimum

"According to our understanding, most of the cashmere sweaters on the market are not real cashmere, nor are they cashmere sweaters of the Ordos brand." Yang Ersuo, sales manager of Ordos Guangzhou, told reporters. "We have to strictly inspect cashmere sweaters in our shopping malls. It can't be very cheap."

"A cashmere sweater costs at least 300 yuan, and our brand is more like 890 yuan." An Ordos dealer told reporters that from acquisition to cashmere sweaters, it takes 50 to 60 processes. With the increase in labor and raw materials for the past two years, about 100 to 200 yuan, "It is normal to sell a thousand yuan."

tips

A mature goat can only collect 10 to 40 grams of cashmere a year. Taking into account the extraction rate of raw materials, spinning and weaving process loss factors, woven into a cashmere sweater requires 3 to 5 sheep "dedication."

Individual sellers:

Cashmere doping other

Material charge genuine cashmere

Why do they all claim to be cashmere sweaters, but there are huge differences in price and quality? In this regard, Ms. Chen, who once worked in sales of cashmere sweaters, revealed that many manufacturers are using cashmere with wool or even cotton and other blended shoddy .

Miss Chen was originally a Taobao shop owner. According to her, she sold Erdos cashmere sweaters for as low as RMB 109. At that time, she attracted a large number of buyers. She said that because of the thousands of cashmere sweaters in the market, even thousands Yuan, also a customer, had hoped that she would provide quality certification for cashmere sweaters. In response to this, Ms. Chen said that she could provide genuine identification of the manufacturer.

However, according to Ms. Chen, the wholesale price of the cashmere sweater she sells is only around RMB 70. When asked about why the genuine product is cheap, Ms. Chen said that she actually provided the authentic logo that was the authentic logo of the cashmere. She purchased authentic Ordos. Cashmere thread, and then commissioned cashmere sweater manufacturer, doped with other materials processed into a certain amount of cashmere clothing, and this trick "darkness Chencang", it is easy in front of customers who do not know how to get through.

According to Miss Chen, she used to purchase from a knitted garment factory. Basically, she was wool and cashmere products. She often contacted the manager of the factory by telephone to ship the product. The manager claimed to purchase directly from the factory in Inner Mongolia, and the price was based on Quality and workmanship are different. Ms. Chen himself has won cashmere sweaters and cashmere skirts ranging from a few hundred dollars to over a thousand dollars.

According to the above-mentioned factory managers, they can get goods from several plants in Inner Mongolia and can “take as much as they want”. There is no other link between them and the manufacturers. Regarding the purchase price, he does not want to say more, only said “Generally Customers negotiate prices after placing orders".

Ms. Chen said that there are still some sellers selling cashmere cotton, which sounds like cashmere products, but it is a blended product of cashmere and cotton. Cashmere cotton with higher quality and higher price can account for half or more of the cashmere content. And we often see tens of dollars of cashmere cotton products, most of the cashmere content does not exceed 20%.

"In addition to shopping mall counters, others should be cautiously selected." Miss Chen suggested. According to reports, generally low-priced cashmere products currently on the market, even if the counters carry out seasonal promotions, prices are almost all over a thousand dollars, or are priced at the original price. About 20% off on the basis of the verification certificate provided by the manufacturer; only a few cashmere sweaters with a capacity of three or five hundred yuan are used to store the goods. If there is any defect in the production process, the style is too old. Otherwise, it may be false. Pure cashmere."

She said that due to the restriction of order channels, most of the time they are from dealers rather than manufacturers, so whether the manufacturers can not supervise the OEM, this also gives each of the dealers some opportunities to drill.

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