A Breakthrough and a Step-by-Step Study of SS·SPORT's Innovative Concept

Large families have born newborn babies, and they are generally the focus of attention in the first place. Therefore, SS·SPORT has already heard the voice of the fashion industry when it has not seen it yet.

Born in the family of the Presbyterians, it is destined to be the fate of this Shanshan family's ancestors. The strong popularity and generous family home, meticulous care and expectations are the four major guards SS Natural has.

However, everything has the essence of a double-edged sword. On the other hand, Zhongxingpengyue said that it is tremendous pressure. These SS·SPORT's inherent pressures are just like honour.

Every time this new brand goes forward, it is a science, either lagging behind in the face of pressure, or conquering it, in order not to insult the family mission and live up to expectations.

One of the questions --- How to open an order meeting?

Ordering meeting, which is a common term in apparel companies, is a prelude to SS-SPORT.

At this point, the team members who created the brand have reached a consensus. The ordering meeting is not a simple form. It is through the trade fair that SS·SPORT's ideas and ideas are conveyed. It is the first paper that a new brand gives to the industry and the market. .

To this end, with SS·SPORT team leader - Li Qiming, vice president of Shanshan Group as the core, a brand new team for the first official debut of the meeting, I do not know how much effort, I do not know how many days passed, I do not know How many proposals were revised, the answer was finally announced on May 10th.

Where is the knowledge of the fair? Analysing it with a comparison method is even more clear.

Usually visual effects: The company will display the new products in the next two seasons on the shelves, and some or even some plastic models will stand at the corners and wear the new clothes that are most favored by the enterprises at the fair to attract the attention of the franchisees.

SS·SPORT visual effects: The simulation of the showroom into a large store, product display and interior decoration, there is a sense of immersive. At the deepest part of the exhibition hall, a small piece of space was specially created as a small-scale simulation store for seasonal products. This not only allowed franchisees to see the continuation of product style, but also provided a display plan for small stores for franchisees in small cities. .

Usually display methods: Most of the orders will be displayed very simply, just put together the same category of products, such as: pants and pants put together, shirts and shirts together, are the next two seasons of new products "a package of goods" You can't see the distinction between time and product line or theme.

SS·SPORT display method: Franchisees can clearly distinguish SS/SPORT different theme series at the moment of entering the exhibition hall. Each set of series forms a relatively independent space. Each series of clothing is organically matched by professionals. Special attention is paid to the multi-appropriation of clothing, which allows customers to see how clothing is matched. In terms of time, the month-by-month basis is used to classify the main clothing of each month.

Usually the way of selection: In the general ordering meeting, because of the limitations of display and overall visual effects, franchisees usually choose from several products that they think are good, and they are very casual in the selection process. It is even more difficult to understand the concept that the brand gives in new products.

SS·SPORT selection method: As the product is packaged and displayed according to the series theme, it highlights the brand proposition and overall sense. In the selection of customers, only the products in each series that they are not satisfied with will be singled out. Therefore, during the selection process, There was no disruption to the brand idea and theme.

Usually after-effects: As the choices are disorganized, even in the course of business, franchisees are forced to carry out their own clothing matching and season setting, and even have to add their own subjective assumptions in the display method, it is easy to deviate from the brand The real purpose and content.

SS · SPORT late effect: display by series, the franchisee choose not a product, but a series. Then, the three major series of SS·SPORT (CITYLIFE, JEANS, SPORT) are relatively independent or organically combined. Customers can choose one of the series or select all series according to different cities and storefronts. No matter how they choose, Will not undermine the brand's purpose and series integrity.

"Ordering will not be a simple product meeting. Therefore, we must first break the old form of 'one shipment'. The franchisee hopes that our service will be better. We will do all these details for our customers. Customers are choosing At that time, it also ate the brand culture and theme concept," said Li Qiming.

This is a double-minded knowledge, while reducing the pressure on franchisees, but also establish brand awareness in the first part of terminal marketing. Orders must be brand-led, not just product choices.