Online shopping apparel cheap clothing apparel sent to test the new e-commerce model

Online shopping garments are cheap, but they can only look at photos and can't try them on the upper body. Occasionally, there are problems with buying products that need to be returned. The reporter recently learned from an interview in Chongqing that the former Yupai apparel will test online the same-season fashion sales model on the waterline. In the future, consumers will be able to place orders online and pick up products at nearby physical stores; or they can try out at physical stores and then place orders at online stores.

Recently, the new sales model of Yupai apparel began first in the children's wear industry. On November 13th, Wukong 72, the e-commerce platform under Chongqing Investment Group, held the first children's clothing matchmaking meeting. On the same day, more than 30 children's clothing manufacturers went directly to Jiefangbei, the core business district in Chongqing. Due to the elimination of general agents, distributors, and other links, more than 2,000 children's clothes on the scene have obvious advantages in terms of price. "To the retail sector, the actual sales price will be about two fold for the price of the label." He Bo, general manager of Wukong 72, said that on the 13th meeting of the children's wear brands, the entity store that came to get goods exceeded 100. Many.

For a long time in the past, the largest distribution center for Fujian Style Clothing was Chongqing Chaotianmen Clothing Wholesale Market. Due to the cumbersome middle links, Yupai apparel has always faced high costs in terms of price. In addition to the impact of the overall demolition of the Chaotianmen area, local apparel manufacturers have been increasingly demanding calls for “touching the net”. According to He Bo, the online trading volume of Wukong 72 has reached more than RMB 6 million since November 8th.

The new mode of operation of the Wukong 72 network is known in the outside world as the o2o e-commerce model, which is the "down to the line" or "online to offline" shopping. In this e-commerce model, dealers can get goods directly from the manufacturer's store, and they immediately receive double agency rights for the brand online and offline. It is understood that the first brand franchise store under Wucao 72 Online has opened recently, and the direct sales stores in 38 districts and counties in Chongqing have also begun to plan. “Online and offline apparel are in the same quarter with the same price in the same season.” He Bo said that this means that consumers can enjoy the preferential prices online, and they can also get a try-out experience in a physical store.

It is understood that there are currently 12 Chongqing local clothing brands settled in the Wukong 72 network, including the largest children's clothing brand in Chongqing baby pig. The brand had previously had a mature distribution channel online. This time, we chose to go online and change the network to 72, which means that it has already abandoned the original sales method. "This is a platform that can nurture brands." He Bo said that many clothing brand manufacturers have taken a long-term advantage.

Prior to this, some media reports said that in the current round of selection and transformation of the Shu costumes related companies will also receive some policy support. The reporter confirmed to the Chongqing Municipal Small and Medium-sized Commerce and Circulation Enterprise Service Center that the merchants who entered the Wukong 72 network will indeed enjoy the official support policies of the small and micro enterprises provided by the Chongqing Business Committee. Among them, the first 50 households have an annual subsidy of 1,000 yuan for more than 20,000 yuan, and the first 100 households have a subsidy of 500 yuan for each of the 10,000 yuan and 20,000 yuan.

"In the transformation of Yupai's costumes, children's clothing is just the beginning." He Bo said that after the children's wear, there will be a matching meeting for underwear, women's wear and other fashion. "This may be an opportunity to realize 'Chongqing-made, national sales' in the apparel industry."