The domestic children's wear industry is booming, and more and more children's clothing companies have realized the importance of brand building. However, it is not difficult to find that there are still only a handful of brands in the domestic market. Most of the brands not only have no new ideas on the brand idea, but also have similar products, all of which are extremely inconsistent with the current brand consumer fashion. Faced with this situation, the domestic children's wear brand

The domestic children's wear industry is booming, and more and more children's clothing companies have realized the importance of brand building. However, it is not difficult to find that there are still only a handful of brands in the domestic market. Most of the brands not only have no new ideas on the brand idea, but also have similar products, all of which are extremely inconsistent with the current brand consumer fashion. Faced with this situation, the domestic children's wear brand "Rabbit Tsai" took the lead in power, in the recent company's own fall 2004 product launch, its brand spokesperson lovely and lively bunny - "rabbit Tsai" mouth out "mad" We announced the brand declaration of "a new culture of the children's fashion culture that is in sync with the world and meets the consultant service," and established the "children's fashion collocation experts", "green store", "cultural store", etc. Into the marketing concept.

It is not difficult to see that "Tsaizi" has promoted the concept of "children's wear" in China to "children's fashion" and thoroughly linked it to culture. It is not an exaggeration to quickly distinguish it from many children's wear brands in China. Said that Aberdeen has become a new era in the domestic children's wear industry. The "children's clothing" promoted by "Tsaizi" is not the adultization of children's wear, and it is not a simple reprint of adult fashion. Instead, it considers the psychological characteristics and affordability of children and injects simple and elegant fashion elements. Among products. At the same time, "rabbit Tsai" is not only to provide children with children's fashion, more importantly, to create a healthy and happy lifestyle for the children; and according to children of different ages, to provide clothing for the style of writing and more Aspects of life needs, and ultimately reflected in the terminal's product sales.

As we all know, behind the well-known clothing brands is the need for unique product design, production and innovative corporate business philosophy strong support. The "rabbit Tsai" children's clothing is initially colorful, but the considerations of differentiated operation and market segmentation have shifted to bright, classic black-and-white combinations. Black and white not only has infinite strength and tension, but also can easily create a clear, refreshing image of children. Taking black and white as the main color of the product, this is one of the most distinctive features of "Tsaizi" children's clothing, while the "green store", "cultural store" marketing initiatives and "children's fashion match experts" brand positioning are " Rabbit Tsai "plugged into the wings of flying. It's not hard to imagine how cute and unique the children dressed in "Tsaizi" children's wear games are in the city.

For the domestic children's wear market. There are few major brands that can become the "industry leader" type. "Tsaizi" is a brand-leading and differentiated product and marketing concept. It can become "unmatched in the world" in the domestic children's wear market that is taking off as its slogan "My performance is unparalleled". The "industry leader" type brand still awaits further verification of the market.