Disney’s "Mickey World" is expanding its offensive on a large scale with an authorized business model. It wants to dig a lot from the Chinese home market. According to Disney's plan, Mickey World will expand nationwide with high speed and low cost. Based on the current 20 stores, by 2010, the number of planned development sites will reach 500. Now Mickey World's store forms include three categories: one-stop large-scale flagship stores, home furnishing stores selling children's furniture and supporting home products, and themed stores based on various types of cartoon characters. In the next step, Disney's main store form will be dominated by one-stop large-scale flagship stores. Comments: The expansion of many industries and brands has long been a marketing strategy for many companies. The Disney Group is no exception. From the old entertainment industry to the film industry, it is now seeking development in the home industry. However, there have been data recently showing that Disney has suffered serious losses in the film industry and entertainment industry. It is not known how many barrels of gold can be found in the home industry.
Disney Invests in Mickey World Store Nuggets Expands Offensively