The fashion brand “Chu Cai” at the end of the year prepares for the beach market

CHANEL, BCBG, GUESS, D&G, MAXMARA, ZARA, SWAROVSKI... These world-famous fashion brands that make innumerable urban white-collar workers crazy are generally only concentrated in fashion magazines, but in the near-term, they have emerged. On the recruitment information publishing platform. Not only are recruitment actions consistent, but even job openings are strikingly similar.

Eat large management technicians

At the end of the year, it is the most “golden” sales season for all businesses, and high-end brands such as world famous brands are no exception. As a result, fashion brands are aggressively recruiting people and it is easy to cause associations: Is it the promotion of salespeople to handle the peak sales at the end of the year? And the fact does not seem to be the case.

According to the reporter's observation, the focus of recruitment for various fashion brands mainly falls on management and technical personnel, and there is relatively little demand for grassroots sales and store personnel. Taken together, the following types of positions appear quite frequently:

　 Store Manager / Manager

Typical brands: ZARA, GUESS, BOSS, ANNA SUI, OASIS, etc.

Recruitment requirements: Work in the fashion consumer goods industry for about 5 years, and it is best to work in management. In addition, she speaks fluent Mandarin and English, has service awareness, and has excellent communication skills.

In the hurry of positions of fashion brands, the store manager/manager will be the NO.1. Almost every brand's job advertisement can find its presence. GUESS specifically specified "long-term recruitment" behind this position. ZARA indicated that it is recruiting for the upcoming Super Brand Mall store and existing franchise. The world's top menswear brand Ermenegildo Zegna and British women's OASIS are only targeting this position. Recruitment.

“The enthusiasm of fashion brands for the specialty store sales model and the speed of opening stores are the direct cause of the boom in demand for store managers.” Pan Chensheng, senior vice president of China Textiles Network, told the reporter. Indeed, the speed of opening a fashion brand was surprising: On February 24, 2006, ZARA opened its first store in Shanghai on Nanjing Road West; on August 11th, a second store appeared on Huaihai Zhong Road; Now, the third store in Pudong is about to unveil its hijab. Less than a year later, ZARA completed a “triple jump” in Shanghai, and this is just a microcosm of many fashion brands.

　 Chief Buyer / Senior Buyer

Typical brands: GUESS, Ermenegildo Zegna, GANT, etc.

Recruitment requirements: More than 8 years of background in the international fashion industry, with strong international clothing brand merchandise control and management capabilities; Familiar with the various apparel process, proficient in clothing (clothing, wool knitting, cotton knitting, jeans, etc.) original, accessories The price can accurately measure the price of ready-made garments; strong organization and coordination capabilities have the ability to solve problems and negotiate; fluent English listening, speaking, reading and writing capabilities.

Ermenegildo Zegna is hiring chief buyers at a high salary of 50,000 yuan a month, while another fashion brand has a salary of 30,000 to 500,000 yuan a year.

Ms. Joy, the buyer of CHLOE China, revealed that “buyers” are actually “advanced buyers” responsible for formulating and implementing seasonal merchandise procurement plans. These include purchasing, merchandise display, sales data analysis, after-sales tracking services, and inter-regional sales. Conversion goods, etc. Nowadays, international first-line and second-line brands have their own brand buyers and purchase the brand's products. In China, luxury brands are expanding and selecting sites to open stores, certainly requiring more buyers. In addition, it is precisely the year-end and year-end, on the one hand, it is the peak sales season, and it may be necessary to replenish stocks at any time. On the other hand, all brands need to purchase in advance for the next season's sales, and preemptively release fashion information. The growth of retail sales will inevitably lead to an increase in the demand of buyers.

Logistics Manager/Supervisor

Typical brands: D&G, MAXMARA, etc.

Recruitment requirements: Logistics professional education background, more than 3 years relevant experience, at least 1 year in management position, working experience in clothing or retail industry, proficient in a full set of I/E, L/C, good at coordination and supplier, Relationship between retailers and customers; awareness of cost control, negotiation skills.

“Logistics is extremely important for the retail of fashion brands, as many fashion brands have been produced in China and distributed in China; it is even more crucial for brands that are opening new stores because of the use of logistics information systems in store management. Already very full. These have led to the need for logistics system managers." Pan Chensheng told reporters.

Fashion is a gust of wind. Whoever scratches it will be able to stand on the market first. Each season of the fashion brand is rushing to grab new products. At this time, brands that respond more quickly to the logistics supply chain can take the initiative. For example, logistics leader ZARA, traditional apparel brands from product design to product shelves often take 2-4 months, and ZARA's global procurement and transportation system can directly place orders to the headquarters, the fastest delivery orders arrived in 3 days, so that each The shortest time for the regional store merchandise is only 10 days, and the new stores around the world are almost synchronized. This kind of rapid logistics model makes other brands go wrong. As a result, various brands have intensified their investment in logistics, and human input has naturally increased. Seeing that a new fashion season is coming, many brands will have plans to open new stores next year. It is always right to prepare some logistics managers in advance.

R & D personnel

Typical brands: BCBG, etc.

Recruitment requirements: Fabric development personnel need to have more than 2 years experience in fabrics, be familiar with process flow and inspection methods such as fabric weaving, printing and dyeing, and finishing, and be familiar with all accessories, including buttons, tags, lace, ribbons, etc.; The personnel involved need to graduate from garment-related qualifications, have more than 5 years of experience in printing, have mastered the process of plate making, understand the properties of fabrics, the proportion of shrinkage, and the embroidered printing process. The designers must have experience in brand design and be familiar with fashion brands. The overall style, skilled use of PHOTOSHOP, CORRELRQAW, AUTOCAD and other software.

BCBG mainly recruits various types of fabric R&D and design personnel with various positions, including fabric and accessories technicians, fabric developers, and fabric development managers.

“The top international fashion brands have also faced a localization problem when they come to China. For example, the size of the Europeans and Americans may not be appropriate for the Chinese people. They need domestic designers to remake and produce. In some designs, The details may also need to be changed, more in line with the Chinese people's aesthetic vision, like the BMW car came to China, in order to cater to the country's consumer psychology, deliberately to lengthen the body as the same.” Pan Chensheng laughed.

Another important reason why fashion brands need R&D personnel is that more fashion brand manufacturers are willing to choose China as their production base. According to a person in charge of a top fashion brand in China, China’s clothing production has reached a high standard. As long as Chinese manufacturers provide products that meet the requirements of top brands, they will all consider ordering.

　 Everything is ready for the beach market

Pan Chensheng, vice president of China Textile Network, believes that the above four types of positions cover almost all the personnel required by a fashion brand to expand new stores. From early research and development and design, to the mid-term global procurement, logistics and distribution, to the end of the store management, everything is included. “This conveys a very clear signal that these fashion brands are making reserve forces for the further capture of China. This is particularly evident at the turn of the old and new years, because it is the time for the coming year.”

In fact, Shanghai, which is at the forefront of international fashion, is already a hotly contested place for top fashion brands. The data shows that from the intersection of Maoming Road and Huashan Road on Nanjing West Road, nearly 900 brands have been gathered, among which there are more than 460 international brands and more than 130 famous or top fashion brands. At the same time, top brands have accelerated their pace in China, and Giorgio Armani announced that it will open 30 stores before the 2008 Beijing Olympics; PRADA also plans to open 30 stores in Mainland China by 2008; In the quarter, Versace entered the Xujiahui shopping district and became the first high fashion designer store in a large shopping mall. It is also known that H&M, the world's top brand clothing retailer, is planning to open the first chain store in Huaihai Road in Shanghai.

On the other hand, many luxury goods manufacturers have gradually moved their production departments to China in recent years. Coach, Morgan, Ermenegildo Zegna and other brands have already established factories in China. Morgan's chief executive George Gosser said in a high-profile manner, "The company plans to increase its sales of Chinese-made garments from the current 20% to 50% in the next three years." It is understood that Morgan has already produced a garment with Hong Kong. The company signed an agreement to build a production center in Nanjing with a $3 million investment. It is expected that it will be able to process and produce about 5 million to 6 million garments per year, which is equivalent to half of Morgan's annual sales expected in 2008.

Needless to say, fashion brands, whether they are opening specialty stores or production plants in China, need to absorb a large number of Chinese talents.

It seems that the recruitment of top brands has only just begun.