Expanding the continental base "Ling Ying Fang" mainland profit exceeds Taiwan for the first time

Li Yingfang continues to expand its base in mainland China. This year, mainland profit will surpass Taiwan. This is also the 13 years since Li Ying Fang entered the mainland. The mainland’s profits have surpassed Taiwan for the first time.

Li Yingfang has 650 strongholds on the mainland at the end of this year. The type of access roads is equal to franchise stores, department store counters, and direct sales outlets. The estimated annual revenue is 1.48 billion yuan (ie, 3.7 billion yuan) and the profit can reach 100 million yuan. (approximately RMB 25 million), it surpassed Taiwan in one fell swoop; last year, the profitability of Li Yingfang in the mainland was RMB 72 million (approximately RMB 18 million).

This year, the overall retail industry in Taiwan was hit by the card debt, and the retail industry was buying gas. The legal person estimated that this year's profitability of Taiwanese baby room will be estimated at 40 million to 55 million yuan.

Lai Ying Fang will expand the market share of the children's wear industry in mainland China at a rate of 150 points per year. It is estimated that the total number of locations on the mainland will reach 800 points next year. Due to the expansion of economic scale, the benefits of opening stores will emerge, making this year the mainland Profits have grown significantly.

Wu Renjie, special assistant to the chairman of the room, said that next year, the revenue and profit on the mainland will each grow by 40% over this year. It is estimated that by 2008, Li Ying Fang’s revenue in the mainland will exceed Taiwan’s.

However, Wu Renjie said that there are only six brands in the mainland, and the mode is authorization, agency and creation. This is still too slow. It is imperative to actively negotiate agency brands, expand the number of brands on the mainland, and provide consumers with more diversified choices. Lai Ying Fang has negotiated with a foreign children's wear brand to enter the final stage and is expected to meet consumers next year.

On the other hand, in Taiwan, because the size of the market is so large, the number of newborn babies is expected to fall below 200,000, and Lai Yingfang has to open up new brand channels, invest in new businesses, and inject revenue into revenue and profits.

Lai Yingfang’s annual revenue in Taiwan last year reached 2.35 billion yuan, originally estimated to reach 2.5 billion yuan this year, but it is estimated that it will only reach 2.3 billion yuan, and next year it is conservatively estimated that the annual growth rate of revenue will be 5%.

Wu Renjie said frankly that Taiwan’s revenue and profit performance were not as good as expected, mainly due to the closure of a number of stores and the loss of new outlet branded children's sports concept store “open for kids” in 2004.

Last year, open for kids lost more than 10 million yuan, and this year's estimated loss is more than 30 million yuan. However, by the next year, it should be possible to expect profit and loss.

Wu Renjie believes that Li Yingfang is in the Taiwan market and there is no reason to be worse than this year next year, and business interests should exceed this year.