DAKS Pacific Place Store Opens Up as Brand New Landmark

DAKS Pacific Place Store has been completely renovated and reopened recently as a brand new landmark. On the front of the shop is a well-known brand plaid pattern, and the store is showing the royal certification badge, this badge was issued by the British royal family for the praise of DAKS products and services.

To celebrate the opening of Hong Kong's boutiques, DAKS held a ribbon-cutting ceremony. The ribbon-cutting ceremony was held by Kelly Chan, Bruce Montgomery, DAKS Men's Design Director, Miki Hideo, Chief Executive Officer of Sankyo Shengxing Group (DAKS Brand) and Director Shibuya Hideki. In addition, DAKS held a donation ceremony at the scene and donated donations to the “Kelly Chen Children’s Student Fund”, expressing great love. Followed by the 2006 Autumn Winter Fashion Show, let the guests appreciate the British style of DAKS.

The women's collection was inspired by the arts and crafts movement at the end of the 19th century. British pastoral style and natural wind are its themes. Slim and slender in style, it is a charming hourglass shape in the 50s. Safari jackets adhering to tradition, but also added to the design of modern waist, short and other highlights. The most famous windbreaker borrows from a variety of styles, such as wind-swept windbreakers, double-breasted trench coats, and more streamlined styles in the 50s ovoid style.