Cartier enters China market Shenyang boutique store opening

On December 15th, 2006, Cartier, a jewelry and watchmaker who enjoyed the reputation of “The emperor’s jeweler and emperor of jewelers”, held a grand ceremony to celebrate the grand opening of Shenyang boutique store. Located on the first floor of Zhuo Zhan Shopping Center in Shenyang, the boutique is the first Cartier opened in Shenyang and the 14th boutique in the Mainland. The luxurious style from France adds infinite charm to the winter in Shenyang. The famous movie star Miss Yuan Quan and Hong Kong TVB top actor Lin Baoanyi specially came to Shenyang to add glory to the scene.

The newly opened Cartier Boutique is currently the largest boutique in the Northeast region. The business area of ​​230 square meters, divided into four display areas jewelry, watches, wedding rings and accessories. The hall adopts the concept of "copper concept" and decoration style of Cartier's global unification, and is served as an art director by famous French designer Bruno Moinard. Luxurious and classic interior display and various exquisite works such as jewellery, watches and accessories have added a place for Cartier enthusiasts to personally experience with Cartier in the Champs-Elysees in Paris, Beverly Hills and other world-class boutiques. The same prestigious atmosphere and attentive service.

The Cartier Shenyang boutique he designed is unique in its soft and elegant colors, lighting arrangements and luxurious details. The shop will be paved with bronze wood floors and light beige silk carpets. The low-key luxury brown leather sofa feels delicate, and curtains made of precious fabrics give off an elegant silver luster. The store's logo is a form of commission for royal jewelry commissioned by the national royal family, showing Cartier's status as "the emperor's jeweler and jeweler's emperor." Photographs of high-quality jewellery in a gold-framed picture frame perfectly combine luxury and art.

Not only that, but the boutique will also be subdivided into four display areas: jewelry, watches, wedding rings and accessories, in order to create a pleasant atmosphere for customers and bring a different shopping experience. Every customer who enters a boutique will enjoy meticulous service in an elegant and comfortable environment, and from a brand new perspective, he will recognize the style and culture of this famous brand. Cartier's exquisite watch, uniquely designed jewellery, exquisitely chic writing supplies, and innovative leather goods series will all be shown to customers in this luxurious and refined space. Cartier's Shenyang boutique filled with "Neoclassicism" symbolizes the classic legend of Cartier through time and space.

Mr. Lu Huiquan, Chief Executive Officer of Cartier Greater China, said: “As the economic development center of the three northeastern provinces, Shenyang has always been the focus of Cartier, and its concept of continuous innovation and development is in perfect harmony with the brand culture appealed by Cartier. Cartier has long-term investigation and research. Afterwards, setting up Cartier's first boutique in Shenyang with Shenyang Zhuozhan Shopping Center is of great significance for us to further explore the northeast market.I believe that Cartier Shenyang boutique will not only promote the fashion of Shenyang, but also will become Cartier. A bright spot in the history of brand development."

Cartier, the jeweler and watchman of the time, also brought his classic works at the opening ceremony - the beautiful and exquisite series of Himalia pearls, noble and refined orchids, and the enchanting Cheetah series. Li Ai, Dai Xiaoyi and other supermodels interpret their emotions and create extraordinary visual feasts. In addition, the performance of the famous women's percussion band of the Poppy Poppy with the charm of the era brings guests the perfect audio-visual enjoyment, and even further the joyful atmosphere of the scene!

The legend of Cartier began in 1847 and has a long history of nearly 160 years. The Cartier, which is known as "the emperor's jeweler and the jeweler's emperor," has been deeply loved by royalty, stars and business leaders all over the world. Cartier has more than 250 boutiques in the world from the original Paris boutique to London, to New York boutiques established to expand the Americas business. Cartier entered the Chinese market in the early 1990s and has opened 14 boutiques so far and established special distribution counters in 21 large and medium-sized cities. With the rise of China's economy, Cartier will further strengthen its efforts to promote the Chinese market and continue to write its romantic and brilliant legend!