For Belle, the light of self-produced and self-produced shoes, the annual sales of up to more than 30 billion yuan, and agents of well-known brand shoes, annual sales can reach more than 50 billion yuan. Among peer companies, they ranked first for six consecutive years; market share ranked first for three consecutive years. Belle's factory is very distinctive The first is their advertisement. General corporate advertisements are hung in shopping malls, and Belle's advertising is the preferred production site. Every year, they will hang out their latest styles of shoes design propaganda pictures in the factory, so that the workers understand that they are creating "beauty" while producing shoes. Second, it uses a small production line to mix production. Belle's factory, an order, despite the different styles of shoes, is still mixed into a production line, greatly accelerating the entire speed. If the sales company gets an order and asks Belle to produce 5,000 pieces, Belle will only produce 50% of it, and the rest will be replenished. Three, cancel the finished product warehouse. General enterprises take delivery of goods to the finished product warehouse, Belle directly canceled the finished product warehouse, and the products produced by the workshop were packaged and shipped directly, greatly reducing the inventory. Belle can transfer four times a year in handling inventory, while clothing can only be transferred twice a year. The fourth feature is a three-day rolling plan. Because they are in charge of production are the original production of labor. Therefore, in three days, the workshop must produce the product. The fourth day can be used for replenishment and greatly speed up the production. More than 200 designers At present, Belle Enterprises has four brands: Belle, Sijiatu, Tianmeiyi, He and she. Their different orientations of fashion, maturity and youthfulness have attracted different customer groups. Belle's boss said that women are not the same as men. Women are sentimental. Buying a shoe may buy a package. Buying a bag may buy a suit. A man is not the same. So Belle has five or six brands, different styles to meet the different needs of women, in the mall you do not know which is their brand. At the same time Belle also represented NIKE, ADIDAS and other casual brands. Belle’s CEO said that the agency of casual brands mainly sees that the development of the industry in the future will tend to be casual. Belle, like ZARA, has to be a fashion hunter and never be a fashion plagiarist, so their designers often go abroad to find trends and fashion inspiration. Belle currently has more than 200 designers. They are located in France and various studios in Italy produce a certain amount of design works for their reference every year. Therefore, Belle’s ability in design is very strong. 
Belle: fashion goes deep into the production mode of bone marrow