Uniqle U.S. Online Sales Website Launches Today

Uniqle's U.S. online sales website was launched today (October 24, U.S. local time). We had previously reported on U.S. Uniqle U.S. online sales websites. The latest article was on the 20th. We were interviewed by WWD and Uniqle Uniqle was not past President Shin Odake. Da Yue, the latter said that "the next week on the line", finally, this week to usher in Uniqle Uniqlo online sales platform.

Log on Uniqle's US online sales site and find that the site, NAP\Yoox\ASOS and other sites have different layouts, designs, and styles. First, the home page has only one “magazine sense” picture similar to other online sales platforms, while the bottom is an introduction to the company and the brand, with particular emphasis on the technology story represented by its thin and light down, it can be seen that Uniqle UNIQLO parent company fast sales The chairman of the company, Tadashi Yanai, has been emphasizing that the concept of “technology company” different from other fast fashion companies has emerged.

In addition, Uniqle's US online sales site's secondary navigation page is not on the left, but on the top, which is different from other e-commerce platforms. Into the second page, it is still a sense of the magazine's waterfall flow form, but the drop down does not automatically scale, in addition to the top of the page recommendation, men and women loaded page only 6 rows and 3 columns a total of 18 sets of shapes, and traditional e-commerce need to click on the picture to enter the purchase page Different, Uniqle UNIQLO USA online sales website can be used to slide the mouse, the model pictures to switch between single product pictures, and these items are the sum of all the products on the model, the user can click on the single product they want to buy directly into Purchase page. Therefore, the product page picture is larger than the general e-commerce website picture.

There is also a very prominent one, in this second page, without any pricing, consumers can completely view the product, without considering whether their pricing options further click into the purchase page. Of course, such a setting effect still needs to be observed.

In addition, as previously reported, in order to cooperate with the on-line, some promotional projects are also under way.