French 100-year brand underwear p&h1895 officially landed in the Chinese market

The two-year Sino-French Cultural Year event has just ended in Beijing. The famous French underwear brand p&h1895 (Provence Home) announced that it will officially land in the Chinese market this autumn and winter. Today, the brand held a grand "enter the market" ceremony in Beijing. According to industry sources, this is a result of the cultural exchange and cooperation between China and France in the cultural year.

It is understood that p&h is the abbreviation of the English first letter of provence and home, which means “Provence House”. Provence is located in southern France and has been a fertile ground for top fashion growth for over a hundred years. Adhering to the concept of "Everything to enjoy", p&h1895 was born in Nice in the 19th century in the French resort of Provence. It is the international top brand of underwear under the French Poetry Co., Ltd., and it is also the first choice for upper class people in over 100 years of different historical periods.

As the only authorized manufacturer of French poetry in China, China Haishi Weaving Co., Ltd. is based on p&h1895's design philosophy of “Everything to enjoy” and has jointly developed and developed a soybean protein fiber as a basis for cashmere. Wool fiber A variety of different fabric components refined underwear series.

According to Jiang Jinhui, general manager of Haishi Weaving Co., Ltd., the new p&h1895 series of underwear, the ingenious use of two layers of fabric in the middle layer of hollow fiber to add 20D lycras, breaking the technical barriers. The middle layer can increase the static air content of clothing, improve warmth, and then add ultra-fine Lycra, moderate elasticity, wearing a comfortable movement, obedience and not body; while using a three-tier structure, rational selection of fiber components, both retained The performance and characteristics of the fiber effectively overcome the defects caused by the fiber, such as easy deformation of the garment, easy fuzzing, pilling, wrinkling, and itching, and it also overcomes the problem of fuzzing (detected by the Jiangsu Fiber Inspection Institute : Achieve excellent level indicators 4 to 5). These key technological transformations also enabled the six sea lions' patents to be accepted by the State Intellectual Property Office. At present, p&h1895 has begun to enter the high-end shopping malls in some cities in China, and will be the first to visit the Xidan and Saite shopping malls in the capital.

According to experts, soybean protein fiber is known as the 21st century health and comfort fiber. Fabrics made of it have “a cashmere-like lightness and softness, silk-like shine, softness, and airlines comparable to linen, moisture-permeable, and elegant. Drapability...".

Xu Kunyuan, vice president of China Textile Industry Association, said that soybean protein fiber, as a new type of fiber with excellent performance, is an ideal material for the production of various high-grade textiles and has a very broad market prospect.

Sea Lion Weaving Co., Ltd. official told reporters that in mid-August, the French first-line models wearing p&h1895 series of underwear shot in Beijing when the TV film, could not help but praised the thumbs up; trial production of 3000 sets of soybean protein fiber functional underwear has not been on the counter, was A senior dealer in Beijing has taken the lead to complete the game.

Haishi Weaving Co., Ltd. has two major companies, Haishi towel quilt and sea lion knitting, and is the designated export production base of Anhui province. The company has more than 1,500 employees and a total asset of 128.39 million. It has advanced weaving equipment such as rapier looms, computerized jacquard machines, double-knife cutting machines, flat screen printing machines, and needle detectors imported from Germany. It can produce 36 million articles of various kinds of towels and 6 million pieces of ready-made garments. It can undertake the production and dyeing and finishing of more than 3,000 tons of fabrics. Products are mainly exported to Europe and the United States, Japan, Southeast Asia and Hong Kong and Taiwan regions. Enterprises have the right to self-export and passed the ISO9001 quality system certification. It is a production base for many international brand clothing.

At the product launch held today, the French model showed different styles of p&h1895 series underwear products.

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Soybean fiber

On January 16, 2004, Soybean Protein Fiber was awarded the Gold Award for invention patent by the World Intellectual Property Organization (the highest official authority of international intellectual property rights), and was also awarded the gold prize for invention patent of the State Patent Office of the People's Republic of China. This is also the first time that China's invention patent has won the double gold award issued by an authoritative domestic and international organization. This achievement has attracted the attention of the apparel industry in various countries around the world.

Soybean protein fiber is the main ingredient similar to cashmere and silk. It is a regenerated plant protein fiber and is the only plant fiber developed by China independently. Moreover, it is to extract the protein polymer from soybean meal and prepare it into a certain concentration of protein spinning solution. After being cooked, it is spun into filaments of 0.9-3.0 dtex single fiber by the wet spinning process, and the fiber is stabilized by aldehydes. After the performance, after crimping, heat setting, cutting can produce a variety of length specifications of high-grade textile fibers.

Soybean protein fiber monofilament fineness, small specific gravity, high elongation, high acid and alkali resistance, fabrics made of it have a cashmere-like feel, silky soft luster, wool warmth, cotton The hygroscopicity and moisture-conducting properties of the fibers are very comfortable to wear and can reduce the cost by 30% to 40%. Soybean protein fiber not only has the excellent characteristics of natural silk, but also has the mechanical properties of synthetic fibers. Its appearance meets the people's pursuit of wearing comfort and aesthetics, and is in line with the trends of clothing-free ironing and washing.

Fabrics made from this fiber have the following four characteristics:

1, the appearance of luxury: the appearance of gloss, drape, texture fine. Soybean protein fiber has the reputation of "plant cashmere", its drape is excellent, and it has a sense of elegance.

2, good comfort: Soybean protein fiber for knitted underwear fabric, its soft, smooth, light texture, with a sense of blended with cashmere; moisture absorption and cotton quite, and moisture permeability is better than cotton; The water absorption and moisture-conducting properties are superior to those of ordinary knitted fabrics. Contact with human skin does not cause the wearer's allergic phenomenon such as itching and itching like some chemical fiber fabrics.

3, physical and mechanical properties are good: the fiber single fiber breaking strength 3.0cn/dtex above, than wool, cotton, silk strength are higher than polyester and other high-strength fibers. Under normal washing, there is no need to worry about fabric shrinkage, wrinkling, easy washing and quick drying. Is a global anti-wrinkle underwear expert.

4, health functional: Soybean protein fiber is rich in a variety of essential amino acids the body, nourish the skin, while soybean protein fiber has antibacterial, antibacterial, anti-ultraviolet, far infrared warm and negative oxygen ions and other health effects, to avoid the man-made Finishing treatment, the shortcomings of energy efficiency is difficult to sustain.

p&h1895 series underwear Keywords

Keywords 1: Enjoy underwear.

From the cold-proof cover to the appearance of a variety of functional underwear, underwear has never been out of the circle to meet the physiological needs of people, in fact, the continuous improvement of the quality of modern life, the choice of underwear has become a manifestation of people's lives, quality of life. Especially for women, the stamp of growth is recorded, and the heart of love is left. Underwear is the most intimate enjoyment of women and the most selfish care. Some people have also used women's demand for beauty, and have successively introduced a variety of body and body sculpting underwear, which has become a hot spot for consumption in the market. However, adding too much to an underwear's unprofessional function should not only bring uncomfortable feelings, but also cause uncomfortable feelings. After all, underwear is "the second skin of man" and it is the care of the body rather than the burden on the body. France's top underwear p&h1895 to all for the "enjoy" of the design concept, from the date of her birth, the unremitting pursuit of perfection of quality, and carefully create enjoyable underwear, which with many domestic stir-fry underwear has a fundamental difference in philosophy. From the warm type and functional type to the “enjoyment type”, this will become a first-class password for modern people to choose underwear.

Keywords 2: Enjoy underwear.

The principle of enjoying the “light and warm beauty” of winter underwear has become increasingly clear and is also a goal pursued by the Chinese people. Top French underwear p&h1895 pays attention to quality perfection, pays attention to every detail, selects natural plant fiber - soy protein fiber as the main raw material, closely cooperates with cashmere, wool, natural cotton and high-elastic quality Lycra, for the first time exclusive use of three layers Structure fabric weaving technology, so that a variety of fibers can give full play to their respective advantages, and the mutual restraint of the three-layer mechanism makes the shrinkage rate of the fabric is less than 5%, to machine washing many times without deformation, hanging and the natural appearance of the effect, completely Subvert the troubles of high-grade cashmere underwear washing and maintenance. Give you more humane care. And with the colored yarn as the first raw material, the post-contamination and the destruction of the natural fiber's excellent performance are minimized. In addition, the three-dimensional cutting method that accords with the human body effect also gives our body the most comfortable freedom, beautiful appearance without oppressing the skin, allowing the skin to breathe freely. p&h1895 series underwear, using first-class fabrics, first-class weaving process and first-class scientific design, so that people can truly appreciate the "underwear" feeling.

Keyword 3: Inner clothing language.

Top French underwear p&h1895 from Provence, the romantic capital, and Provence's name is no longer a place name. The romantic story of purple lavender is happening all the time. The sentiment spreads in every corner of the world. , how many people dreaming about, and people in the old town always live a calm, laid-back days, free, peaceful and peaceful. "Provence House" gives you the opportunity to experience French romance, passing deep feelings, savoring comfort and peace.