On June 17th, the Italian street fashion brand WOLF TOTEM featured the theme of "Hiding the Secret of Tibet," and once again contributed a great sense of quality to the 2019 Milan Fashion Week in spring and summer. In addition to the bold integration of fashion and ethnic classics in the entire show, the keen fashion critics, buyers and investors this year also discovered that the diversity and boldness of the design upgrade continued the brand's mysterious and wild style. It also unleashes multiple, unique and angular elements of the trend that fit this young age.

Unleashing young multi-genes Seven wolves' WOLF TOTEM Wolves Shine Milan

WOLF TOTEM, which was born in Milan, the birthplace of fashion, has long been recognized among young people. Through this distinctive style and excellence of the Milan show, WOLF TOTEM expressed its view on the development of the trend and the understanding of the current life style of young people: the pursuit of uniqueness and eagerness for adventure.

Different from the one-sided understanding of “Young Brand Values ​​Appearance”, WOLF TOTEM has firmly established national culture as a strong backing for design since its inception, allowing each big show's creativity to have a broad enough imagination space, and also allowing the audience to Fans found more in-depth self expression. “Treasure Secret Pursuit” is inspired by the Tibetan people’s life and culture, deconstructed their living environment, art and costumes through fashion techniques and moved them to Milan’s runway: the snow-covered plateau all year round. The forest was interpreted as an abstract geometric forest built from white branches on the show floor. The dancers wore Tibetan masks that only appeared in religious activities and Tibetan operas and shuttled through it. A dance full of imagination and strong emotions was created to create people. Fear of mystery.

The “Tibetan Wolf” design brought by Colin J, the design director of WOLF TOTEM this season, is the deconstruction and reorganization of the popular and Tibetan cultural symbols. He thoroughly restructured and used the Tibetan architectural art, text, and costumes, creating a flame of life, tassels symbolizing the spirit of freedom, silver ornaments, totems, murals, and texts in architecture and culture. Elements, through the profile design, different material splicing, collision beading and other seasonal fashion, formed a unique connotation of style. Color on. The red, yellow and blue symbols of the Tibetan symbol of peace, auspiciousness and abundance are the protagonists of this season's "Wolf Totem" LOGO, as well as the brilliant prints of sweaters and accessories. When talking about the design elements that young people like, Colin J said: “The pursuit of individuality is the way young people express themselves today. They choose fashion to define themselves. Tibetan culture is very personal, unique elevation and geographical environment created. Tibetan people have a unique way of dressing, and the abstract design concept displays the current expression of national culture across space."

Unleashing young multi-genes Seven wolves' WOLF TOTEM Wolves Shine Milan

Unleashing young multi-genes Seven wolves' WOLF TOTEM Wolves Shine Milan

Unleashing young multi-genes Seven wolves' WOLF TOTEM Wolves Shine Milan

Colin J, Director of Design, WOLF TOTEM

The concept of connotation, personality, and the fusion of culture and fashion attracted many influxes at home and abroad. Among them were "wolf-like" acting in the "Red Sea Action" and in "Where is my father?" Da Jiang's eyes sprouted. On the day of watching the show, he wore the latest wave of WOLF TOTEM, the black sneakers on the red sequins simply outlined the wolf totem, showing the other side of fashion cool. On the spot, a large number of red bloggers who were “circled” have shared their most mysterious trends in the season with millions of fans on Facebook and Instagram.

Unleashing young multi-genes Seven wolves' WOLF TOTEM Wolves Shine Milan

For the use of young people's active social media for big shows, Yan Lilun, general manager of the WOLF TOTEM brand, said: “WOLF TOTEM was born in the mature period of the Internet era and can be said to be a fashion brand that has grown up with the global new generation. Our genes are very much in line with the characteristics of this era, with distinctive personality, self-recognition, ethnic socialization, etc. The brand spirit we promote is also very consistent with the newcomers of the times, like challenges and adventures. So many young people resonate with us." WOLF TOTEM has long been aware of the potential of reds on social networking sites: “On Facebook and Instagram, there are a large number of fashion-conscious young leaders promoting our brand. In terms of channel layout, we consider the unity of entities and networks. To maintain the brand's VIP construction, establish fan tribes, and improve WOLF TOTEM's fashion ecosystem. We very much welcome young people to join in with their own ways to grow with the WOLF TOTEM brand."

The network helps the young generation to cultivate a high level of aesthetic and fashion sense. This is why the previous WOLF TOTEM show has insisted on the use of top international teams. The beauty makeup model was created by Vittorio Masciarelli, the creative director of Bookin, an international top team. He used to be a beauty brand consultant for Maybelline and L'Oreal Professionel, and has more than 20 years of experience in the fashion beauty industry. The model co-ordinating is Patrizia Amico, who has cooperated with WOLF TOTEM for the fourth time. With deep understanding of the brand and rich experience, she can always pick out the most suitable and most expressive model. In addition to celebrities, influxers, and bloggers, the big show also attracted Italian rapper group to help out. The Rrr mob group is a well-known music group in the local area. This time, a member of the group's music members helped out on the catwalk. The effect is extraordinary.

Behind this drama, which is driven by trends and fashion, is WOLF TOTEM's insight into the pulse of this era, and the strategic determination of multiple forces to continuously release on multiple clues such as products, brands, and marketing. This multi-valued gene will be a huge market for brands to occupy young people.

Seven Wolf Group's Italian Tide brand WOLF TOTEM

WOLF TOTEM was founded in 2014 and is an Italian Tide brand owned by Seven Wolf Group. WOLF TOTEM is an international interpretation of the essence of totem culture, resulting in a strong sexy. Its "creative, unique, tough, and wild" brand spirit has become a unique style choice for more and more men and women who pursue personal life.

Let innovation fashion shine on the international stage, seven wolves group never stop the pace of progress. In the future, the Septwolves Group will take the two-wheel drive of industrial operation and investment mergers and acquisitions to create a fashion industry investment service group.