The third men's wear brand, Pronounce, displayed at London Menswear Week has finally begun to have a clearer appearance. Since the creation of the brand, Li Yushan and Zhou Jun have explored various topics and places through the brand. From the tribes of Mexico to the steppes of Inner Mongolia, this season they came to the Calcutta flower market on the banks of the Ganges River in India. The busy sellers of flower sellers have become the subject of their research this season.

The face of the flower market seems to be calm and friendly, but the competition is filled with air. This delicate balance is sure to impress both designers. In the new series, designers have found a long-lost balance among the many styles and products that they have tried in the past. There are some classic, tunic suits with tailoring elements and charming face portraits. There are some fresh, 15,000 three-dimensional hook-and-flower petals made in Inner Mongolia, as well as a woolen knapsack.

Compared with the past, the shape is more complicated than the past. A more realistic outfit can actually see the original intention of the designer. The colors, fabrics and details of the collection reflect the erosion of the Ganges. Previously washed denim fabrics used by the brand several times have been reasonably explained in this season. The men who used the face of the Indian florist (designed by the designer as the original intention of the design) were modeled on the Emoji symbol and continued a series of products such as the model face T-shirt launched last year. Fancy, fashionable and easy to navigate, with the appearance of a show like sari (or 袈裟) form the poles of the product line.

As the brand name literally means, "How to read right" (Pronounce) has always been a challenge. It is not a designer's personally imprinted brand. It is a brand that exceeds the designer's personal ambition and honor and has a clear business appeal. For the two designers who came from Keban, it is not easy to find the balance between reality and the school. But after repeated trials, they have finally left a continuous and stable brand image. It turned out that this is Pronounce.

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