Xinshen Linen & Sun Lin: In the tradition, see innovation

The flax wind picked up and wrinkled the autumn water of the capital. Beijing at the end of October is already cold and windy. However, this does not reduce the popularity of Mercedes-Benz China International Fashion Week. For the author of the fashion circle, visiting the major shows and capturing the vanguard consciousness is a must for the fashion week. When many different shows are filled with eyeballs, Xinshen Lin & Sun Lin’s “Wandering Aristocrats” conference is like a clean, quiet and impetuous heart.

Deep purple lights, the increasingly urgent rhythm of music, seems to herald an extraordinary show. With the appearance of the "Wandering Noble", the natural folds cater to the natural texture of the flax, and the fluttering clothes pour down. The elegant dyeing highlights the pure natural character of the flax. The natural design shows the creator's big mind and great wisdom.

What surprised me the most is the mix of traditional and modern: high-profile models with eyebrows, hairpins, and typical Tang dynasty makeup; modern linen fashion and personalized linen handbags make people suddenly wake up. The sound of the guqin sounded in the ear, and the "wandering nobility" seemed to traverse from the great age of the Tang Dynasty, and touched the sensitive nerves of modern people in the Beijing Fashion Week.

Where is this traditionally interwoven and innovative linen feast born? The background visit before the opening made me find some answers. In the spacious dressing room, I saw a busy figure in black. He is the designer Sun Lin of this conference. Preheating the on-site process, reviewing the makeup of the model, and adjusting the makeup of the model from time to time, every little thing, Sun Lin personally took control to ensure that it fits the mind. "There is no matter how fine, and the heart is as thin as hair" is used to describe him, but it is more accurate.

I am free, I have a small interview with Mr. Sun. He loves Chinese culture and has always had the dream of reviving linen. When we met Xinshen Flax in 2011 – an innovative company with the dream of flax culture, the two dreams complement each other and shine into reality. The new application offers thousands of flax linen fabrics, creative inspiration to the Sun Lin's biggest play space, the birth of a large number of leading domestic flax linen fashion trends. In just a few years, seven popular linen trends have been released on the platforms of Dalian International Fashion Festival, Jiangsu International Fashion Festival, Shanghai Fashion Week, Mercedes China International Fashion Week, etc., and the linen culture and the trend are spread to the people.

"The wandering aristocracy, away from the mundane world, with aristocratic romanticism, is constantly pursuing the ideal of natural and green life." Sun Lin said, "'The freedom of the spirit, the integration of folklore' is the design concept that I have always advocated. Unconstrained, the folk customs are blended with the modern world. I hope to promote Chinese linen fashion to the world in this way."

The other protagonist of this conference, Xinshen Linen, has a more grand and long-lasting linen fabric dream. Chairman Li Jianfeng is the heir to the family business, and the linen fabric has an unprecedented innovation in his hands. “My fathers only focused on fabrics, and we were born in the Internet age. We boldly transform and embrace innovation to make traditional textile companies re-emerge.” In his eyes, the cultural value of linen can be greater, and the linen consciousness of domestic consumers. Not yet fully evoked. “My cooperation with Teacher Sun is '1+1>2'. Our fabrics have entered the modern fashion circle through his design. His creative inspiration has found a place to show through the new Shen fabric.” Talking about the dream, Li Jianfeng has almost Faithful enthusiasm and piety, “I hope that through the exhibition, the public will see the huge fashion potential of linen, and guide people to demand this natural and comfortable fabric and enjoy a healthy linen lifestyle.”

Li Jianfeng mentioned two new terms that caught my attention: linen makers and spot customization. The linen makers come from thousands of general public. They love linen and creativity. They use the linen fabrics, platforms and resources provided by Xinshen to turn creative ideas into reality. Spot customization means that the designer is the core of the value chain. The designer leads the factory fabric innovation and the maker design thinking through the research of consumers. "Link resources, symbiotic value", Li Jianfeng's typical Internet + thinking, I am deeply impressed by this life in the Internet era.

In the tradition, see innovation. The presentation of Xinshen Linen & Sun Lin at China International Fashion Week really made me see the infinite possibilities of linen fabrics in the innovation. Just like the theme of the wandering aristocracy, the roads of Xinshen Lin and Sun Lin are equally independent and extraordinary. In their search for linen dreams, I have seen that Chinese linen culture is becoming clearer and the mass lifestyle is changing quietly because of their influence.