Hanger light luxury women's 2015 spring and summer new products

As a fashion brand with a history of more than 60 years, and always maintaining a leading position in China, Shanghai Silk Group Co., Ltd., a fashion brand exclusively for urban women, has always been committed to being a contemporary brand since its inception. Women create a real, stylish, high-quality domestic clothing brand.

The "hanger" itself also contains a unique view of the brand on tradition and modernity, both intrinsic and appearance: "clothing", as an extension of people, has a distinctive character, it is an intrinsic continuation of the expression of the wearer's Smart and calm, this kind of expression is not publicity, nor is it deep and heavy. It stands up to scrutiny and contemplation; “shelf” is a carrier that carries the wisdom and culture of Chinese aesthetics. We live in a country full of predecessors' wisdom and aesthetics. The sedimentation of culture is flowing in our blood. Inheritance and protection not only depend on surface symbols, but need to use modern fresh creativity to go with nature. The ground runs through our lives and is passed on to the future. As a carrier of such an idea, 【hanger】 pays attention to the current humanistic feelings, social emotions, attention to detail, and emphasis on quality, so that brands can also “have emotions, have personality, can speak, and can express”.

[Clothes] The Spring/Summer 2015 collection was based on the theme of “Gentlemen's Quality” and was inspired by the true natural beauty of the traditional Chinese scholar “Merlin, Bamboo, and Chrysanthemum”. We tried to add Chinese elements to our products, from shades, fabrics, Printing, cutting, and other aspects of traditional Chinese charm. Of course, this does not mean that the hanger is a purely classical tradition. On the contrary, she must be modern, international, and with a sense of power. The crisp feel of the composite fabric, the substantial offset printing, the linear texture of the embroidery, and the modernity of the geometric prints... The use of a variety of the latest trends means that the spring-summer collection is not too boring.

The launch of the conference was a brief video of the atmosphere, re-deconstructing the logo of the “hanger” with an extended texture, and using an abstract art form to present a “gentleman quality” charm. The combination of image and brand shows the "hanger" dedication to innovation from the side. The entire press conference will showcase this simple but persuasive image; a wide range of cross-border cooperation highlights the professionalism of “hanger” in design, culture, aesthetics, etc., and it is this degree of professionalism. Only then did each "hanger" woman be filled with simplicity and extraordinary grace. The spring and summer of 2015 is destined to be a modern feast full of ecological spirit. [Clothes] upholds the concept of nostalgic use of modern methods, seeks roots through creative methods, uses the wisdom of the past as the present, and combines modern techniques with the most simple and honest methods. Outline the modern woman's "gentleman quality."

Chinese-style aesthetics need to be inherited and respected, and the “clothes rack” will allow this Chinese new aesthetic force to constantly upgrade. Whether it is returning to nature or integrating innovations, it will allow more women to feel the charm of “hanger” and create their own. To become an "international brand" with "Chinese expressions" will be a long-term goal for "hangers."