"Disney Princess" - Initial D of Chinese Underwear Industry


The Initial D (Initial D) here is not a Drifting that is familiar to the famous Akiyama Ryugo who was familiar with the movie's paintings. It is a Disney----a rejuvenating brand. Dream and poetic fairyland, a place that can bring happiness to all, is about to become a symbolic symbol for all women in mainland China.

At the end of August 2005, the “Disney Princess” underwear brand jointly developed by Walt Disney Company of the United States and Guangdong Yongjun Economic Development Co., Ltd. will officially land in mainland China and hold the first “Disney Princess” brand lingerie conference in Guangzhou. The cum conference will focus on displaying the first mysterious gift of the Disney company to Chinese lingerie consumers, Disney Princess lingerie, to the press, agents and consumers.

As the name implies, "Disney Princess" is a lingerie brand tailored for elegant Chinese women with oriental temperament. She includes six theme lingeries: Cinderella (Cinderella), Snow White, Aladdin (Princess Jasmine), Mermaid (Princess Ariel), Sleeping Beauty (Princess Ello), Beauty and Beast (Pail Princess), including bras, underwear, home wear, pajamas, swimwear, sports underwear, thermal underwear and other multiple products, the six brands combined Disney The distinctive personality of the six princesses in the fairy tale is aimed at different female audiences. The image of six princesses who are elegant, fresh, lovable, and healthy is used as the research and development material of the product, and Disney’s unique corporate culture is integrated to meet the needs of Chinese women. The diversified needs of the people.

As the international underwear brands continue to enter the Chinese market, the birth of “Disney Princess” will enable more female consumers to experience brand culture from exotic areas and present them to Chinese consumers in a fashionable, lively and healthy image. Legend of underwear from Disney's dreamland.