Ou Junhui, director of EMINU apparel marketing department, said at the 2014 E-commerce (Haishu) Summit that the future of EMINU "m-slave" will focus on the needs of consumers. Ou Junhui stressed that no matter Amoy brands or offline brands are the core of the need to pay attention to the experience of consumers, including products and services, as to what channels sales are not the most important. Both traditional and internet brands will converge. There are only two types of future brands: brand names and channel brands. It is reported that in recent years EMINU "according to Mino" also conducted several transformation and development. Ou Junhui introduced: "EMINU" Mi Meng slave "began to enter the department store in 1998, after 2003 began to face the formation of chain stores and street shops, and after 2007 also felt the emerging e-commerce channels. Every time the channel changes are us Huge Challenges and Opportunities. "" EMINU "Iminu" will focus more on consumer needs to communicate with consumers, and channels will allow for a more professional partner. "Ou Junhui said in the electricity In the commercial channel, EMINU "My Home" wanted to establish an ecosystem, and we emphasized the customer experience more than short-term sales. In addition, EMINU "Minmetals" insists on the strategy of integrated online and offline development. Ou Junhui believes that the early electricity supplier to price-oriented, now more rational. And e-commerce channels in the brand and product innovation have a catalytic role. It is understood that the summit with the theme of "brand dream" as the theme, "from brand to category" as the main line, respectively, around the five hot categories "clothing dream team", "diamond jewelry dream team", "cosmetic dream team", "furniture Dream Team "" Home Textiles Dream Team "conducted in-depth discussions on hot topics and business cases in various industries, attracting well-known domestic and foreign e-commerce experts, well-known e-commerce brand enterprises, outstanding traditional brand enterprises and third-party service enterprise executives More than 1,000 people involved.

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