In Shenzhen, Pink Blue Wardrobe Fashion Group is a unique symbol of fashion and culture: the first employee art troupe in the industry, the first fashion musical in China, the creation of Lifisee art space across commerce and art, the art education department founded by Pink Blue Troupe, African Drum Club, Shadow Club, Lifisee Poetry Club, these art cross-border exploration, BBLABUUEE brand in the end be able to bring what driving force? Whether these arts events can become the innovation driving force for the cultural growth of Shenzhen women's clothing industry?

认同 - APPROVAL

Art cross-border exploration, precipitation brand unique temperament

In the eyes of Mr. Li Feiyue, founder of BBLLUUEE, clothing is more than just clothes, but a unique way of discovering beauty, looking for beauty and exploring the art of elegant life. "Fashion China has been working hard for 20 years in China. Over the years, I continued to attend courses at St Martins Institute of Art in London and the French Fashion Institute and walked frequently around Europe. I realized that the advantages of European fashion, From the blend of art and life, or that the fusion of lifestyle and fashion art has made the European fashion brand, "said Mr. Li Feiyue.

To this end, pink blue wardrobe fashion group is committed to the exploration and mining of art, and constantly looking for business and art compatible way to find a balance of life and workmanship, so that art into the brand, art into the terminal, and guide the concept of art life and life the way.

粉蓝衣橱:艺术跨界连接消费者文化认同

In 2012, Mr. Li Feiyue, the founder of BBLLUUEE, a former piano teacher and host, advocated the establishment of a staff art troupe to establish the aesthetic awareness of employees through art and to bring fashion back to the arts. At the same time, BBLLUUEE and South Korea, France design company opened long-term strategic cooperation and establish a brand international perspective. In 2013, Pink Blue wardrobe fashion music drama, through the cross-border integration of fashion art and musical arts, fashion brand culture to achieve innovative thinking. In 2014, BBLLUUEE continues to experiment with the multi-cross-border and cultural exploration of the brand of art implants - During the July Shenzhen China (International) brand apparel and apparel fair, Pink Blue Wardrobe Art Troupe introduced the art fashion show and launched the fashion music Drama "wake up." Fashion music has become a pink blue wardrobe fashion brand culture and cultural connotation spread brand to create BBLLUUEE brand annual fashion festival of art hosting.

Art connected consumer, into the consumer's heart

Brand needs to return to life, fashion needs grafting art. BBLLUUEE not only concerned about fashion, but also concerned about the art and life, art and fashion of the internal contact and ingenious connections, so as to establish the consumer's cultural identity and emotional connection.

On August 1, 2014, the 1,200-square-meter "Lifisee Art Space" will also be held in Shenzhen Huaqiangbei shopping center Century Plaza Shopping Center bright curtain. In "Lifisee Art Space," Pink Blue Wardrobe Art Troupe provides consumers with artistic experience, art education and art exhibitions. Through various art salons and fashion PARTY, it disseminates lifestyle art and establishes the artistic resonance between fashion brands and consumers . These arts and fashion cross-border innovation, the establishment of pink blue wardrobe gene art, and to explore the unique BBLLUUEE brand culture.

Shenzhen, the capital of China's fashion, is the vanguard of China's multicultural convergence and the birthplace of the spread of artistic lifestyles. As a fashion designer in Shenzhen, Mr. Li Feiyue led the team of Pink Blue wardrobe. On the basis of many years of artistic exploration, he constantly sought ways of commercial and artistic compatibility and sought a balance between life and work. "Lifisee Art Space" is an attempt to connect the consumer's inner needs in the new consumer era. It enables cross-border innovation in art and fashion and rebuilds the emotional connection between fashion brands and consumers. It is more pink blue wardrobe fashion group on the Chinese apparel market a new understanding and new attempt to open a new business-centric consumer-oriented civilization, but also the Chinese apparel industry, new exploration and new thinking.

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