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Today, Red Dragonfly's product line has been developed from the original footwear to a full range of fashion leather goods, women's, men's, children's shoes children's clothing and accessories, a multi-brand development path to "create in China" multi-angle attack. In recent years, Red Dragonfly attaches great importance to brand building and channel development and upgrading, and actively build multi-channel and multi-level brand marketing system such as shopping mall channels and e-commerce, exploring a brand marketing road featuring red dragonfly. Since 2007, Red Dragonfly has innovated the new format of terminal marketing. In the footwear industry, it devaluated the concept store with an area of ​​more than 300 square meters. It integrates the four major categories of footwear, apparel, leather goods and accessories under the Red Dragonfly. , To provide customers with one-stop shopping experience. The storefront is tailor-made by the top designers in China and integrates the design concept of international luxury brands such as LV and GUCCI so that consumers have the feeling of being in luxury stores. The prices of their friendly people make the red dragonfly a consumer. Affordable fashion items. " In order to strengthen the high-end shopping malls, Red Dragonfly and the well-known shopping malls system cooperation, creatively implement the "system of the system headquarters to headquarters" docking, bundled development, the main high-end market, increase the proportion of stores in the first and second markets, brand addition Value greatly improved. In addition, Red Dragonfly also expanded its sales channels and developed its online market. In 2009, it established its e-commerce department, which is responsible for e-commerce operations and building an online trading platform. With the continuous development of business. Has set up a Zhejiang Red Dragonfly e-commerce Co., Ltd., independent research and development product design and production, completely different from offline products, consumer groups for young customers, to carry out the characteristics of marketing strategy. Today, Red Dragonfly's product line has been developed from the original footwear to a full range of fashion leather goods, women's, men's, children's shoes children's clothing and accessories, a multi-brand development path to "create in China" multi-angle attack. Committed to becoming a modern, excellent, international shoes and apparel companies to create a highly respected brand, Red Dragonfly is trying to become a trend-setting new "domestic products."