Small underwear big fashion, big culture, underwear as a combination with the fashion and fashion close personal objects, not only the brand needs, but also the culture, culture is the soul of the brand, the cultural heritage of the brand only in order to go further . If the underwear industry can look for inspiration from the extensive culture of ancient and modern, perhaps to find an invincible magic weapon.

"I like collecting underwear, not only collecting foreign brands, but also like to collect local brands because there are a lot of underwear, contains the ancient, romantic, mysterious legend." Sun who lives in Shanghai told reporters that since a year ago in a underwear website On seeing the brand story originated in Italy's Love yarn underwear, it has deeply attracted her desire to study and collect lingerie culture.

Miss Sun also personally took her reporter to enjoy her carefully collected for: 20 variety of brand underwear , 5 labels have not been removed, it looks like a collection of "baby." Miss Sun came up with a look very beautiful red underwear, told reporters: "The reason I want to collect love yarn brand underwear, not only romance romantic brand story, but also like to wear underwear that foreign female models, look deep , With lure superhuman eyes. "

恋纱宝贝

Reporter found in the survey, with cultural heritage, the design of personalized underwear shop is easy to attract the eyes of female consumers, Love yarn brand underwear both to meet the wearing comfort, zero pressure requirements, but also meet the plastic body and health care The requirements of both environmentally friendly materials or self-cultivation effect is better than its competitors, in particular, Love yarn baby magic ring bra broke the common features of a normal bra, Ji machine wash, oppression of the breast and other defects, opened up the green underwear This not only well meets the aesthetic requirements and curiosities of female consumers, but also meets the needs of their prevention and care of breasts.

Love yarn underwear head Zou Jifu told reporters that underwear also have a brand and brand culture, culture is the soul of the brand, culture is a dream, a persist, a passion, a dream, a passion, passion and perseverance Only the cultural heritage of the brand, the dream is to insist on igniting passion, dream wings plug the brand, so that the brand fly higher and farther. Love yarn listed in the financial crisis, perhaps it is "to take care of women's health responsibility," the beautiful original intention and dream, Love yarn has been insisting to the present, I think, no matter when the love of yarn will not reduce the passion, Love yarn The dream will not change.

Zou Jifu also said that do not look at a piece of underwear only by the area of ​​a few pieces of fabric sewn, but the little underwear contains a large culture, fashion, a underwear, which involves materials science, fatology, ergonomics, design, aesthetics A variety of disciplines and other knowledge, to impress sloppy slightest. Women are the most critical consumers say, for the beauty of women, the "second skin" is the selection of underwear, especially in color matching underwear, style modeling, design, production processes and other aspects of the critical or even up to Big harsh degree, so Love yarn focus on the selection of environmentally friendly materials, into the international popular elements, increase the health functions of underwear, in the style, shape, color design, highlight the sense of culture, fashion sense, so greatly consumers Underwear purchase determination.

Underwear expert analysis pointed out that today's underwear industry has entered an era of excess products, brand shortages, the main competition is concentrated in the level of product competition, brand homogeneity is serious, the concept of fuzzy, consumers prefer personal consumption, in this business context Under, with personality, cultural connotation, ingenuity of the product to show the extreme temptation, no doubt there is an unstoppable advantage.

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