Domestic shoe companies walk out of the low-lying areas of the shoe manufacturing industry

Global Smart Manufacturing Organization. Boer has frequently visited Dongguan and other places. As the governor of Guangdong Province, he has received a Chinese name “Bole”. In many factories in Guangdong, he hopes that he will be able to use the "Cherima" in the phase of the competition to use the European technological innovation force to help China's manufacturing transformation and upgrading.

In Bole's mobile phone, a collection of photos of a variety of stylish shoes, for decades, he has been obsessed with the European shoe-making process and design. In an interview with a Chinese reporter, Bole said that due to factors such as rising labor costs and appreciation of the renminbi, Chinese shoe companies have accelerated their transformation and upgrading whether they are active or passive. Some Chinese shoe companies no longer play the role of OEM. With the deepening of cooperation with international companies in the areas of manufacturing, R&D, design, marketing, and branding, they extend to both ends of the value chain and gradually gain control of their voice.

Liang Yaohua, chairman of Guangzhou Tianchuang Footwear Co., Ltd., stepped out of the "back-to-manufacturing" step. Since the founding of the shoe factory in 1991, he has been "resolutely not doing OEM work" even though he has encountered many difficulties. He has taken a route that is different from many Hong Kong-owned shoe companies. Today, his shoe company not only does not do wedding dresses for others, but also allows European shoe companies to do their own brand for OEM.

Having worked as a trader for electronics, shoes, and other products, Liang Yaohua is very aware of the embarrassing position of foundries in the industry chain. The core parts of R&D, brand design, and the market are held in the hands of others. If they are not part of the core value, the road Only narrower and narrower.

In the early 1990s, most of the shoemakers in the PRD were still busy with OEM production. In the absence of a brand in the Chinese shoe market, Liang Yaohua has targeted the “women's shoe brand” and has become a partner with Belle and Sat. The first generation brand of Chinese women's shoes was created. Today's market proves that these enterprises have well seized the opportunities for development.

Over the years, Tianchuang Footwear has been working closely with a number of European design studios to incorporate Europe’s leading fashion design style into its footwear products. In 2008, Liang Yaohua and the European Patricia brand that has more than 80 years of history in Europe reached a cooperation to establish a company in Beijing. Liang Yaohua adopted the Patricia brand of women's shoes imported from Europe. In addition, he also entrusted some of his own brand's orders to the EU shoe factory to learn the craftsmanship of European shoes.

Liang Yaohua said that entrusting the production of European shoe factories is only a phased act, not a trend. At this stage, it is through this way to learn European shoemaking techniques, design, and obtain popular information from them. Through cooperation, the competitive advantage of shoemaking is further enhanced.

Ten years east and west ten years. Some European brands suddenly discovered that they had "bred tigers" and eventually fell into the "end" of Chinese partners' acquisition.

You have me I have you. The integration of Chinese and Western footwear is higher than in many industries. In every link of the industry chain, Chinese and Western shoe companies gradually stand shoulder to shoulder. China's shoe companies are no longer pitifully hovering in the manufacturing sector.