According to the analysis of industry experts, the domestic underwear market is in a situation of internal and external troubles: First, the impact of foreign underwear brand on Chinese local brands, the influx of international brands from developed countries into the domestic market, the mature operation mode of international brands Secondly, some developing countries, such as Vietnam and India, have relatively low labor costs and are also engaged in the underwear industry, which has brought more advantages to the Chinese market from the production advantages Big threat; Third, the domestic market problems underwear brand can not be ignored, the phenomenon of product homogeneity, market positioning is not accurate, the lack of a strong brand, brand influence and other factors are constraining the development of the domestic brand underwear market. If you want to get rid of this internal and external difficulties in the domestic underwear brand, we must recognize the trend of the domestic underwear market, the trend of the industry is moving from a single product line to diversified product lines, regional brands to national brands, a second-tier brands and third-tier brands melee Is turning the pattern of brand monopoly control. In this changing underwear market circumstances, only to take the road of professional brands, marketing all-round brand strategy, in order to better stand and have a place in the underwear market. " Show Dai " brand was founded in 2006, is a rising star brand in the domestic underwear market, one that customers provide one-stop shopping service brand responsibility, a unique industry to bring the operating mode Franchisees absolutely unique investment brand new experience. It is understood that "Show Dai" brand with innovative marketing model, the full implementation of brand management strategy, has begun to take shape of the marketing network, only the first three quarters of 2010, opened more than 100 stores image , Came to negotiate more in an endless stream of customers, has opened store performance is also climbing, increasing market acceptance. "Show Dai" brand positioning accuracy, the younger generation of 18 to 36-year-old consumer groups targeted at the fashion needs of the most consumer class, show Dai with excellent materials, exquisite tailoring, beautiful colors, stylish style to meet The majority of women's consumer tastes, caring for the intimate needs of women, to the popular price positioning, to provide customers with superior products, won the most consumer preferences; Second, the "Show Dai" product line with the whole category of products, covering All products in the industry market, a store's product is quite a combination of the other five stores with the product portfolio. Perfect product system, excellent product quality, stylish style, very competitive price, flexible and rapid market response, to be able to occupy the most extensive market space. At the same time, "Show Dai" brand special attention to the control of the terminal, often carry out the quality of terminal staff training, a brand of consumers face the most direct access is the terminal. No matter how the fashion design brand, how to ensure the quality of the product, how influential brand influence, if the terminal can not keep up the management, all in vain. Show Dai brand really did the "brand, talent, product advantages, regional advantages, e-commerce advantages, publicity advantages, investment advantages," the perfect integration together to create a brand new market model. Underwear market competition will intensify in this difficult situation underwear, the only brand to win in the market, in order to win a more brilliant future. Show Dai dress innovative brand model, will bring underwear market landscape changes. Sunglasses Store ,Eyewear ,Acetate Glasses Able Trading Co., Limited , http://www.bogarsunglasses.com