"The good is the water" Water Babies Cultivate Children's New Vision

Pursuit of "a great deal of water, a great environment"

The children's wear market, after two years of development and integration, has gradually transitioned from a less brand-oriented apparel sector to a market where a few dominant brands lead the development of second-tier and third-tier brands. In the children's wear market, there is a brand that quickly became one of the best in the world. According to the data released by the Beijing Business Information Consulting Center, “Shui Haier” children's clothing has been the first in Beijing's market for four years in a row, and won the “Beijing Clothing Brand Marketing Gold Medal” for two consecutive years; in 2007, it ranked second in the national market sales and sales in the Beijing market. The first ranking was named "Beijing Famous Trademark". At present, Shui Haier has opened its own counters and specialty stores in more than 60 high-end and large-scale shopping malls such as Beijing Lufthansa, Shin Kong Place, Beichen, and Cuiwei, and has more than 200 stores in more than 100 cities nationwide.

Pursue the realm of "being kind-hearted"

Back in the 13 years of the development history of Shui Haier, from the production and processing enterprises to the brand management companies, it has been almost smooth sailing along the way. Many children's clothing brands that were born with Shui Haier had already disappeared in the market competition, and Shui Haier has grown up with its unique brand style and corporate culture. Everything has its own laws of development, and the success of any brand is not accidental. Since its establishment, Shui Haier has been able to grasp the key words of quality, culture and development. Creating a brand with quality and promoting quality with the brand become the basic reason why consumers choose water children's clothing. With the gradual increase in the number of terminal shops for water and children, and the increasing influence of the brand, the unique brand culture of Water Baby has become the fundamental reason why consumers continue to love water children's clothing.

Since ancient times, the saying goes: It is good if the water is good. The core of Shuibeier brand culture is good deeds, and the highest expression of good deeds is like water. Water has all the attributes of sound and sound. All water-baby people have a heart that is as pure and transparent as water; there is a lifestyle that is as harmonious and harmonious as water; there is a spirit of work that works like water. When Shui Haier shared the transparent spirit of water with customers and franchisees, the water's blending characteristics were used in internal management, and the water's galloping was used as the company's development mode, and more importantly, the concept of water's goodness was passed through clothing. When the next generation passed on to us, Shui Haier walked out of a brilliant golden road. Shui Haier took the cultural concept from the platform to reality, and learned from the daily operations. Brands and cultures live in peace and prosperity. It was under the guidance of the cultural concept that Shui Haier stepped up one step at a time and climbed one after another to become a strong brand that continued to sell well on the Chinese children's wear market.

Singing the theme of "New Chinese Style"

Innovation is the driving force behind the development of a nation. Shui Haier is unique in the innovation of children's wear. The introduction of Chinese children's wear is a good example. Adhering to the design concept of “ethnicity, environmental protection, vitality, technology, and fashion”, Shui Haier has been developing “new Chinese style” children's clothing since 2000. Not only through its simple and generous design, it also cultivates a new era of aesthetics for children in China, allowing children to show off their feelings and affinities through grace, and more importantly, allows them to be subtly influenced by Chinese culture through training. National pride and self-confidence. Through design innovation, Shui Haier has established a strong brand image, and based on design innovation, he has created a new blue ocean in a homogenous competition.

In terms of brand management, Shui Haier is also quite impulsive. From a Taoist point of view, in the state of natural inaction, things can develop smoothly according to their own laws, as do companies. Of course, doing nothing, doing nothing, is by no means doing nothing and doing nothing. The "do nothing" of doing nothing and doing nothing is not arbitrariness. On the contrary, for those things that are in line with the Tao, they must do so. The rapid development of water babbling for tens of percent each year precisely reflects the results of water inaction.

Like water's eclecticism, Shui Haier is also talented for talents. In order to achieve water sustainable development, the company has established long-term brand planning and established a complete talent support system. In the long-term brand planning process, the company has gone through detailed and scientific analysis, and has devoted great efforts in terms of product itself, market positioning, corporate management, and brand culture. Shui Haier believes that if a brand manages to pursue a single immediate interest, it will eventually make the brand development lack of stamina. Therefore, Shui Haier focuses on the unification of immediate and long-term interests in brand management and adheres to the combination of economic interests and social interests. While taking into account the interests of brand owners, franchisees, employees, and consumers, brands and companies have a long history and long-term success.

If you are good at the water, you will be in heaven. As a Chinese original children's wear brand, Shui Haier has achieved a solid position in the national market. Water Babe will continue to expand the market and promote corporate culture on this basis, so that China's clothing and culture with regional characteristics travel the country and go to the world.